- I-Universal Commerce Protocol idala ulimi olufanayo phakathi kwama-ejenti e-AI, abathengisi, kanye namasango okukhokha ukuze kuphathwe umjikelezo wonke wokuthenga.
- I-Google Merchant Center kanye nedatha yomkhiqizo ehambisanayo kuyisisekelo sama-ejenti sokuthola, ukuncoma, nokuthengisa ikhathalogi yakho.
- I-UCP iguqula i-SEO yendabuko ibe ukwenza ngcono izinjini zokusesha, lapho ikhwalithi yokuphakelayo kanye nokulinganisa ohlangothini lweseva kubalulekile.
- Izitolo ezilungiselela ingqalasizinda yazo yezobuchwepheshe kanye nedatha ye-UCP zizoba sesimweni esingcono ekukhuleni kwezentengiselwano zezingxoxo kanye nezama-ejensi.
Indlela esithenga ngayo ku-inthanethi ishintsha kakhulu ngokubukeka kwe Abasizi be-AI abakwazi ukuncoma imikhiqizo kuphela, kodwa futhi nokuqedela ukuthengwa kwethu. Kulesi simo esisha, lokho okubizwa ngokuthi i-Universal Commerce Protocol (UCP) sekuyinto ebalulekile evumela ukuxhumana okungenamthungo kwama-ejenti e-AI, izitolo eziku-inthanethi, kanye namasango okukhokha.
I-Google ikhiphe i-UCP njengendinganiso yomthombo ovulekile Njengoba isivele ihlolwe yiziqhwaga ezifana ne-Shopify, i-Walmart, i-Etsy, ne-Target, lobu buchwepheshe buzothinta amabhizinisi amancane naphakathi maduze. Kunoma yiliphi ibhizinisi le-e-commerce elifuna ukuhlala libonakala futhi lithengiswa ezweni lokusesha okuxoxisanayo, ukuqonda ukuthi le protocol isebenza kanjani nokuthi ungayilungiselela kanjani ukuhlanganiswa kwayo akusekho ukukhetha.
Iyini i-Universal Trade Protocol (UCP) futhi kungani ibaluleke kangaka?
I-Universal Commerce Protocol iyindinganiso evulekile eqhutshwa yi-Google kanye nabadlali abakhulu kwezentengiselwano kanye nezinkokhelo ezifana ne-Shopify, i-Etsy, i-Wayfair, i-Target, i-Walmart, i-Visa, i-Mastercard, i-Stripe, i-Adyen, i-American Express, kanye ne-Best Buy, phakathi kwabanye. Umsebenzi wabo oyinhloko ucacile kakhulu: ukudala i- ulimi oluvamile lwezentengiselwano zedijithali ezisebenzisa i-AI.
Kuze kube manje, isitolo ngasinye esiku-inthanethi besinama-API aso, ukugeleza kokukhokha, kanye nemithethoLokhu kwadinga ukuthuthukiswa kokuhlanganiswa komuntu ngamunye phakathi kwabathengisi, amapulatifomu, nabasizi. Nge-UCP, ama-ejenti e-AI (njenge Gemini noma i-AI Mode ye-Google Search) inendlela ejwayelekile yokuthola lokho ibhizinisi elingakwenza, ukuphequlula ikhathalogi yalo, ukudala inqola, ukusebenzisa izaphulelo, ukucubungula inkokhelo, nokuphatha isevisi yangemva kokuthengisa.
I-UCP ayigxili nje ekukhokheni; ihlanganisa lonke uhambo lokuthenga.Ukutholakala komkhiqizo, ukudalwa kwenqola kanye nokubuyekezwa, ukubalwa kwamanani kanye nokuthunyelwa, ukucutshungulwa kwezinkokhelo, ukukhiqizwa kwe-oda, kanye nezinguquko zesimo ezilandelayo (ukuthunyelwa, ukubuyiselwa kwemali, njll.). Empeleni, "ungqimba lwe-orchestration" oluvumela i-AI ukuthi iphathe yonke inqubo kusukela ekuqaleni kuze kube sekupheleni.
Elinye iphuzu elibalulekile ukuthi umthengisi uhlala enguMthengisi Oqoshwe Kakhulu.Okusho ukuthi, iqembu eligcina ubudlelwano besivumelwano nekhasimende. Le nqubo ayigcini ukuthengiswa; ibeka kuphela izinga elijwayelekile lendlela i-ejenti ye-AI, i-backend yesitolo, kanye nabahlinzeki bokukhokha abaxhumana ngayo.
I-UCP ingena kanjani ohlelweni lwezinhlelo zokukhokha ze-AI?
I-Universal Trade Protocol ayizi yodwa; ihlangana nezinye izindinganiso ezikhona. ye-AI kanye ne-ecosystem yokukhokha. Ngokukhethekile, i-UCP ixhumana futhi isebenzisana nalokhu:
- I-MCP (Model Context Protocol), ephathelene nendlela amamodeli e-AI afinyelela ngayo amathuluzi nemithombo yedatha.
- I-A2A (I-ejenti kuya ku-ejenti)yakhelwe ukuze ama-ejenti e-AI ahlukene akwazi ukubambisana.
- I-AP2 (Iphrothokholi Yokukhokha Ye-ejenti), iphrothokholi evumela ukukhokha okusekelwe ku-ejenti okuphephile.
Ukuhlanganiswa kwe-UCP ne-MCP, i-A2A kanye ne-AP2 kukuvumela ukuthi umboze yonke i-funnel yezohwebo lwe-e-commerceKusukela ekubuzeni kokuqala kwengxoxo kuya ekuqinisekisweni kokuthengwa kanye nokulandelwa kwe-oda, okuhlanganisa nezincomo, ukuqhathaniswa komkhiqizo noma ukusetshenziswa kwezinhlelo zokwethembeka.
Endabeni yokukhokha, i-UCP ayithathi indawo yezixazululo ezikhonakodwa kunalokho isebenza nabo. Ekusetshenzisweni kwamanje kwe-Google, ukuthenga kusekelwa ekuqaleni yi- I-FPAN ejwayelekile (izinombolo zamakhadi) ilondolozwe ku-Google Wallet, yize umklamo ungowe-modular futhi usekela abaphathi bezinkokhelo njenge-Google Pay, i-Shop Pay kanye namanye ama-PSP ahambisanayo.
Indlela i-UCP esebenza ngayo ezingeni lobuchwepheshe: kusukela ku-JSON manifest kuya kuseshini yokukhokha
Nakuba i-UCP iguquguquka futhi inwebeka, indawo yayo yokuqala yobuchwepheshe ilula.Wonke amabhizinisi afuna ukuthobela imithetho kumele ashicilele ifayela le-JSON ngendlela eyaziwayo yesizinda sawo, ngokuvamile /.well-known/ucpLeli fayela lisebenza njenge- i-manifesto yamakhono.
Uma i-ejenti ye-AI ifuna ukuhwebelana nebhizinisi elithile (isibonelo, ukudala inqola yokuthenga noma ukuqala inkokhelo), into yokuqala eyenzayo bheka ukuthi i-JSON manifestLapho uzothola, phakathi kwezinye idatha:
- Yiziphi izinsizakalo ezisekelwa yisitolo?: ukukhokha, izaphulelo, ukuphathwa kwama-oda, ukubuyiselwa kwemali, njll.
- Yiziphi izandiso ezinikezayo?Izinqola zokuthenga zezinto eziningi, izinhlelo zamaphuzu, amakhuphoni, izinketho ezikhethekile zokuthumela…
- Yimaphi amaprosesa noma "abaphathi bokukhokha" eyamukelayoI-Google Pay, i-Shop Pay, isango lokukhokha eliyimfihlo…
- Yimaphi ama-REST endpoints okufanele i-ejenti iwasebenzise? ukudala nokubuyekeza izikhathi zokukhokha noma ama-oda.
Uma iphrofayili yebhizinisi isitholakele, i-ejenti ye-AI iqala ukugeleza kokuthengiselana.A iseshini yokukhokha ngokusebenzisa ucingo lwe-POST oluya ku-API yomthengisi (echazwe kuleyo manifest) futhi, kusukela lapho, lubuyekezwa nge-PUT noma i-PATCH: imikhiqizo iyengezwa, kusetshenziswa amakhodi okuphromotha, intela kanye nokuthunyelwa kubalwa kabusha, njll.
Umklamo we-UCP uhloselwe ukuzivumelanisa neqiniso lebhizinisi ngalinyeKungase kube nemikhawulo ethile yezwe, izinqubomgomo zokubuyisa imali, imikhawulo yesitoko, noma imithetho eyinkimbinkimbi yamanani. Ngakho-ke, le phrothokholi ichaza izinto zokuqala ezivamile kodwa ivumela i-backend ngayinye ukuthi igcine i-logic yayo yebhizinisi.
Ulwazi lokuthenga nge-UCP: lokho umsebenzisi akubonayo nokuthi kwenzekani ngemuva
Ngokombono womthengi, i-UCP yenza kube nokwenzeka into elula kakhulu ukuyichaza futhi enamandla kakhulu: ukuthenga ngaphandle kokushiya ingxoxo nomsizi we-AI. Isibonelo esivamile kungaba isicelo esifana nalesi:
"Ngifuna ipotimende elincane elingangekhabhini elingaphansi kwama-€200, elinokulethwa kwezinsuku ezimbili kanye nokubuyekezwa okuhle."
I-ejenti ye-AI ibheka amakhathalogi, amanani, kanye nesitoko esivela kubathengisi abahlukahlukene abahlanganiswe ne-UCP.Qhathanisa izinketho, hlunga ngesabelomali, izikhathi zokuthumela kanye nezilinganiso, bese ubonisa ezinye izindlela eziningana ezilungele ukuthengwa ngqo kusuka kusixhumi esibonakalayo sengxoxo (Imodi Yokusesha ye-AI, uhlelo lokusebenza noma iwebhusayithi ye-Gemini, noma amanye ama-ejenti asebenzisa indinganiso).
Uma umsebenzisi enquma ukuqhubeka, umsizi udala iseshini yokuthenga. Ngesitolo esifanele, engeza ipotimende enqoleni yakho, sebenzisa noma yiziphi izaphulelo ezitholakalayo, bese ubala izindleko zokugcina okuhlanganisa nokuthunyelwa kanye nezintela. Uma umthengi enolwazi lwakhe olugcinwe ku-Google Wallet noma komunye umcubunguli wokukhokha, inkokhelo ingagunyazwa ngezinyathelo ezimbalwa nje.
Ngemuva, ukuhweba kuthola i-oda elihlelwe kahleLokhu kufaka phakathi isihlonzi se-oda, imininingwane yomkhiqizo, ikheli lokuthumela, indlela yokukhokha esetshenzisiwe, kanye nanoma yiluphi ulwazi oludingekayo lwezinsizakalo zezokuthutha kanye nezinsizakalo zangemva kokuthengisa. Ukulandelela isimo se-oda nakho kubuyekezwa ngezinkontileka ze-API ezichazwe yi-UCP.
Izinzuzo ze-UCP kubathengisi, izimakethe, kanye nabadali bokuqukethwe
Kubathengisi, mhlawumbe inzuzo enkulu ukufinyelela kanye nokunciphisa ukungqubuzana.Imikhiqizo yakho ingavela ngokwemvelo kokuhlangenwe nakho kwe-Google AI (i-AI Mode in Search, i-Gemini web kanye nohlelo lokusebenza, njengoba isebenza) ngezikhathi lapho inhloso yokuthenga yomsebenzisi icacile kakhulu.
Ngaphezu kwalokho, inqubo yokukhokha yenziwa ngaphandle kokuphoqa umsebenzisi ukuthi agxume phakathi kwamathebhu.Amafomu nezinyathelo eziphakathi. Ngokugcina konke ngaphakathi komzila ofanayo wengxoxo, ukushiywa kwenqola kuyancipha futhi isinqumo sokuthenga sifinyezwa sibe yimizuzwana esikhundleni semizuzu.
Elinye iphuzu elibalulekile ukulawulaIsitolo sihlala siyiMenenja Yerekhodi, sigcina ubunikazi bedatha yamakhasimende, futhi siphatha isevisi yangemva kokuthengisa, ukubuyiselwa kwemali, kanye nezinhlelo zokwethembeka. I-UCP ayiguquli i-Google ibe ngumxhumanisi wezentengiselwano, kodwa kunalokho ingumxhumanisi wezobuchwepheshe.
Kubashicileli nabadali bokuqukethwe, i-UCP ivula indlela yokwenza imali eqondile kwezincomo nokuqukethwe kokutholwa ngaphakathi kwezimo ze-AI, ngaphandle kokuthembela kuphela ezixhumanisini ezijwayelekile zobudlelwano. Uma isihloko noma okuqukethwe okuphefumulelayo kusetshenziswa ku-interface yengxoxo, i-ejenti ngokwayo ingavala ukuthengiswa isebenzisa iphrothokholi.
Indima ye-Google Merchant Center ku-Universal Trade Protocol
I-Google ikwenze kwacaca ukuthi i-Merchant Center izohlala iyiphaneli yokulawula lapho idatha yomkhiqizo ilungiswa khona futhi uhlu kanye namakhasi omkhiqizo kuphathwa kuzo zonke izinkundla zayo ezahlukene. Ukuqinisekisa ukuthi idatha yakho iphelele, iyahambisana, futhi ibuyekeziwe kuyimfuneko "yokufunda" ngama-ejenti e-AI.
Ukuze ulungiselele i-UCP, kubalulekile ukubuyekeza i-akhawunti yakho ye-Merchant Center ngokucophelela.: okuphakelayo komkhiqizo, izimfanelo ezidingekayo nezinconywayo, izinsiza zomkhiqizo, izinqubomgomo zokubuyisa, izilungiselelo zokuthumela kanye nokutholakala kwesitoko (cishe) ngesikhathi sangempela.
Kuyisihluthulelo futhi ukusebenzisa isici somkhiqizo esifanele sezinto zokuthenga zasendaweniEkusetshenzisweni kwereferensi ye-Google, uhlu olusebenzisa isici kuphela native_commerce Bazobonisa inkinobho ethi "Thenga" ngaphakathi kohlelo lwengxoxo, ngakho-ke kungumqondo omuhle ukubukeza ukuthi iyiphi ingxenye yekhathalogi ofuna ihambisane nayo.
Ezimweni eziningi, ukuba nokusekelwa okukhethekile ekuphathweni kokuphakelayo kanye ne-Merchant Center kubalulekile. (kusukela kuma-ejensi kuya kuzixazululo ze-SaaS) kungenza umehluko phakathi kokuba nekhathalogi ebonakalayo neyokuncintisana yama-ejensi noma ukuwa ngokuphelele ku-radar.
Izidingo zokukhokha kanye nobudlelwano ne-Google Pay, i-Wallet kanye ne-AP2
Esigabeni sayo samanje, ukusetshenziswa kwe-Google kwe-UCP kusebenzisa kakhulu amakhadi ajwayelekile. (ama-FPAN) abasebenzisi abawagcina ku-Google Wallet. Lokhu kuvumela umthengi ukuthi asebenzise izindlela zokukhokha asezivele azimisile, okunciphisa ukungqubuzana.
Akuphoqelekile ukuthi ibhizinisi libe nenkinobho ye-Google Pay efakwe kuwebhusayithi yalo. ukuze uhlanganyele kulezi zenzakalo, kodwa kumele ube i-akhawunti ku-Google Pay Console kanye ne-Wallet futhi kuhlangatshezwane nezidingo zokuhlanganiswa.
Uma isango lokukhokha lomthengisi lingakahlanganiswa ne-Google Pay APIKunezindlela ezithile zokusebenza zokuqedela inqubo yokufaka. Ezimweni lapho kudingeka ukuhlanganiswa okuqondile ngaphandle kokudlula ku-PSP, ukubethela kanye nemibhalo yokuthobela i-PCI kumele kuphathwe.
I-UCP, ehlanganiswe ne-Agent Payments Protocol (AP2), iqinisekisa ukuthi izinkokhelo ziphephile. futhi iyahambisana nengqalasizinda ekhona. Umthengisi umemezela ukuthi yiziphi izindlela azamukelayo, i-ejenti ye-AI ikhombisa ukuthi yini engakunikeza, futhi ukuhamba kwenkokhelo kuyavumelana nesethi yezinketho ezihambisanayo phakathi kwazo.
Ukutholakala kwendawo: isimo samanje e-United States naseYurophu
I-Google ikhipha i-UCP kancane kancane nangezigaba.Ukwethulwa kokuqala komphakathi kugxile kubathengisi abafanelekile e-United States, lapho abasebenzisi sebengathenga khona ngqo kusuka ku-AI Mode ku-Search kanye naku-Gemini.
EYurophu, umyalezo ukabili.Ngakolunye uhlangothi, i-UCP yethulwe njengendinganiso yomhlaba wonke, engakhawulelwe ezweni elilodwa; ngakolunye uhlangothi, ezinye izindlela ezithuthukisiwe zokusebenzisa (njengokuthenga okuzenzakalelayo ngokugcwele engxoxweni) ziyahlolwa kuqala emakethe yase-US.
Noma kunjalo, izimiso eziyisisekelo i-UCP esekelwe kuzo sezivele zisetshenziswa emakethe yaseYurophu.: isidingo sedatha ehambisanayo, okuphakelayo okuthembekile, ukuhambisana nemithetho yokukhokha kanye nobumfihlo, kanye nengqalasizinda yobuchwepheshe ekwazi ukubonisa amakhathalogi nama-oda ngendlela ejwayelekile.
Kwamabhizinisi e-commerce aseYurophu, isikhathi sokulungiselela manje.: Ukulungisa idatha yakho, izinhlelo zokulandelela, kanye nokuhlanganiswa ne-Merchant Center kuzokwenza kube lula ukuba phakathi kwabokuqala ukusizakala ngale phrothokholi uma isisabalala.
Kusukela ku-SEO yakudala kuya ku-Answer Engine Optimization (AEO) kanye nokuhweba ngama-ejenti
Ukufika kwe-UCP kusheshisa ushintsho olwaluvele luqalileKusukela ku-SEO kugxile kuma-URL okubeka ezingeni emiphumeleni yokusesha, kuya ekwenzeni ngcono okwenzelwe izinjini zokuphendula kanye nama-ejenti (i-AEO: Ukuthuthukisa Injini Yokuphendula/Ye-ejenti).
Kulo modeli omusha, akwanele ukuthi ikhasi lakho libekwe kahle Uma ama-ejenti e-AI egcina evala ukuthengwa engxoxweni, idatha yomkhiqizo wakho, okuphakelayo, idumela, kanye nezimpawu zokuthembana kuba yizinto ezisetshenziswa yizinhlelo ukunquma ukuthi zizonikeza ini umsebenzisi.
Ku-SEO ye-ecommerce, lokhu kusho izinguquko eziningana endleleni yokucabanga.Okuqukethwe kusabalulekile (izincazelo ezicebile, iziqondiso, ukuqhathanisa…), kodwa manje sidinga futhi ukucabanga ngezeluleko zengxoxo, uhambo olusizwa yi-AI, kanye nokuhlangenwe nakho lapho umsebenzisi engavakasheli khona iwebhusayithi yakho noma ngabe uthenga esitolo sakho.
Amasu okubonakala ahilela ukuqinisa igunya lomkhiqizoSebenzisa idatha ehlelekile eqinile, gcina ukuvumelana okukhulu phakathi kwalokho okushiwo amakhasi akho nalokho okuthumelayo kokuphakelayo kwakho, futhi unike amandla ukuhweba ngama-ejenti nge-UCP.
Ukungaguquguquki kwedatha: isimo esiyisisekelo sokubonakala ku-AI
Njengoba i-UCP, i-Google kanye nabanye abadlali bengasakwazi ukukhasa amakhasi akho kuphelaBaphinde bahlole ukuthembeka kwekhathalogi yakho kanye nezinhlelo. Ukungahambisani okuncane okungenzeka ukuthi bekungaqashelwanga ngaphambili manje kungabangela i-ejenti ye-AI ukuthi yenqabe imikhiqizo yakho.
Phakathi kwezimpawu ezibalulekile ezicatshangelwa yi-AI kukhona Amanani ahlala njalo kuzo zonke iziteshi, isitoko esisesikhathini, ukulethwa ngesikhathi, ukukhushulwa okusetshenziswe kahle, kanye nezinhlobo ezichazwe ngokucacile (osayizi, imibala, amaphakethe, njll.).
Amapulatifomu e-ecommerce anamuhla (Shopify, WooCommerce, Magento…) Sebavele bahlanganisa ingxenye enkulu yalolo lwazi, kodwa lokho akuqinisekisi ngokuzenzakalelayo ukuthi idatha ihlangabezana nokulindelwe yi-UCP noma ukuthi ivumelaniswa ngesikhathi sangempela nazo zonke iziteshi.
Kubalulekile ukuhlola kahle ukugeleza kwedatha yakho: yimuphi umthombo obhekwa “njengohlelo lokubhekisela” (i-ERP, i-PIM, i-CMS), indlela idatha ehamba ngayo iye e-Merchant Center, yikuphi ukubambezeleka okukhona ekubuyekezweni kwesitoko, nokuthi ngabe ukukhushulwa kubonakala kahle kuzo zonke izindawo.
Izixazululo ezithembekile (izivalo, ukubuyekezwa okuqinisekisiwe, izitifiketi) Ziphinde zidlale indima eyengeziwe: ziqinisa ukuphepha okubonwa ngabasebenzisi futhi zinikeza ungqimba olwengeziwe "lwe-algorithmic trust" ama-ejenti angalusebenzisa njengesignali, yize noma kunjalo zingayithathi indawo yokuvumelana kwedatha.
Umthelela ekulandeleleni, ekulinganiseni, nasekuhlanganiseni ukuguqulwa
Enye yezinselelo ezinkulu ezilethwa yi-UCP ukulinganisa.Uma ukuthenga kuqalwa futhi kuqediwe ngaphakathi kwe-AI Mode ye-Google noma i-Gemini, izikripthi zendabuko ezisekelwe kusiphequluli zingase zingakuboni kahle.
Ukuze kugwenywe ukuguqulwa okulahlekile noma okuphindwe kabili, abathengisi badinga ukuqinisekisa ama-oda avela kuseva., ibamba i-ID ye-oda, inani, uhlobo lwemali kanye nezitembu zesikhathi kungakhathaliseki ukuthi inkokhelo ingakanani ku-interface.
Ukuchazwa nakho kuba nzima kakhuluUkuthengiswa okuqediwe ngaphakathi kwesipiliyoni sengxoxo akuhambisani kahle namamodeli endabuko "omthombo/ophakathi". Amamodeli okuchazwa kanye namadeshibhodi kuzodingeka alungiswe ukuze ahlukanise ithrafikhi kanye nokuthengwa okuvela endleleni egxile kumsebenzisi (i-UCP) uma kuqhathaniswa nalokho okwenzeka kuwebhusayithi noma kuhlelo lokusebenza lwenkampani.
Izinyathelo ezisebenzayo zokulungiselela i-ecommerce yakho ye-UCP
Ngaphandle kwemfundiso, noma yisiphi isitolo esiku-inthanethi esifuna ukulungela i-UCP Kufanele kudwetshwe umhlahlandlela oqondile, ohlanganisa okungenani izindawo ezilandelayo:
- Lungiselela futhi ulungiselele i-Google Merchant Center: ukuthunyelwa, ukubuyiselwa kwemali, izimfanelo, ikhwalithi yokuphakelayo kanye nokusebenza kwemikhiqizo efanelekela izinkokhelo zomdabu.
- Cela ukufinyelela ezinhlelweni ze-UCP Uma sezitholakala esifundeni sakho, joyina uhlu lokulinda bese ubuyekeza ngokucophelela imibhalo yonjiniyela be-Google.
- Shicilela iphrofayela ye-UCP ku-
/.well-known/ucp, lapho kuchazwa khona izinsizakalo ezisekelwayo, izandiso zezentengiselwano, izinqubo zokukhokha ezisekelwayo, kanye nama-endpoints okuhlanganisa. - Nika amandla ama-API okukhokha kanye nokuphathwa kwama-oda ezisebenza njengezinsizakalo zezinhlelo zangempela futhi azincikile "ekulungisweni" okusengaphambili.
- Vumelanisa ama-oda nezimo ne-Google ngama-webhook noma ezinye izindlela ezivumela izibuyekezo zesimo sesikhathi sangempela.
Ngesikhathi esifanayo, kuyalulekwa ukuthi kubuyekezwe isu lokuqukethwe kanye ne-SEO yobuchwepheshe. ukuyivumelanisa nokusesha okuxoxisanayo, ukufaka ulwazi oluphelele ngokuthunyelwa nokubuyiselwa kwemali, ukuqinisa idatha ehlelekile, nokusebenza ngegunya lomkhiqizo endaweni lapho amanxusa enza izinqumo ngokwengeziwe.
I-UCP, amabhizinisi amancane kanye nezixazululo eziphakathi nendawo
Konke lokhu kungase kuzwakale kukude kakhulu nezinkampani ezisafufusa kanye nama-SME ezithengisa ku-inthanethi futhi ezingenawo amaqembu amakhulu obuchwepheshe. Kodwa-ke, ukwakheka kwe-UCP uqobo kuhloselwe ukuvumela amapulatifomu (i-Shopify, izimakethe, izixazululo ze-SaaS) ukuthi anikeze ukuhlanganiswa okulungele ukusetshenziswa.
Sekuvele kunezibonelo zabalingani bokuqala abakhulu njengeWalmart noma iSam's Club. Lezi zici zivumela ukuthengwa okuqondile okuvela ku-Gemini ngamakhathalogi esikhathi sangempela, amanani, kanye nokutholakala, ngisho nokuxhumanisa ama-akhawunti okuthembeka. Kunengqondo ukulindela ukuthi, esikhathini esimaphakathi, izixazululo ze-CMS ezidumile kanye neze-e-commerce zizofaka ukwesekwa kwendabuko kwale phrothokholi.
Kumabhizinisi amancane, isincomo esingokoqobo ukugxila ezinsikeni ezintathu.: idatha yomkhiqizo ehlanzekile nephelele, ukuhlanganiswa okuqinile ne-Merchant Center, kanye nezinhlelo zokulinganisa ezilungele ukubamba ama-oda angadluli ekuhlolweni kwesayithi okuvamile.
Njengoba uhlelo lwe-ecosystem lukhula, ukuhambisana nama-ejenti e-AI kanye ne-UCP kuzokhula. Ngeke kube yinto yokuhlola kakhulu kodwa kuzoba yimfuneko yokungena emakethe yedijithali, njengoba nje nokuba ne-CMS enhle noma ukwamukela izinkokhelo zamakhadi namuhla.
I-Universal Trade Protocol ihlose ukuba yinto efana "ne-HTTP" yokuhweba okuqhutshwa yi-AIAkubonakali kumsebenzisi wokugcina kodwa kubaluleke kakhulu ekusesheni, izincomo, izinkokhelo, kanye nensizakalo yangemva kokuthengisa ukuze kuhambisane kahle phakathi kwama-ejenti e-AI, abathengisi, amasango okukhokha, kanye namapulatifomu okuqukethwe. Ukulungiselela idatha yakho, ingqalasizinda, kanye nesu manje kulo mongo omusha kuzokubeka izinyathelo eziningana phambili lapho ukuthenga kwengxoxo sekuphela ukuba yinto entsha futhi kuba yinto evamile.


