Ukuthenga kwe-Instagram: Kuyini nokuthi ungayisebenzisa kanjani ukuthenga ku-Instagram
Ukuthenga kwe-Instagram Kuyisici senkundla yezokuxhumana i-Instagram evumela amabhizinisi nabasebenzisi ukuthi bathengise futhi bathenge imikhiqizo ngokuqondile kuhlelo lokusebenza. Njengoba yethulwe ngenhloso yokuguqula inkundla ibe ihabhu ye-e-commerce efinyelelekayo nesebenzayo, leli thuluzi lisiza ukuzizwisa kokuthenga ku-inthanethi ngokuhlanganisa amakhathalogi omkhiqizo kokuthunyelwe nasezindabeni.
Ukusethwa kwe-Instagram Shopping kanye nezidingo
Ukuze usebenzise Ukuthenga kwe-Instagram, izidingo ezithile kufanele kuhlangatshezwane nazo futhi kulandelwe izinyathelo ezithile ezibalulekile. Ama-akhawunti ebhizinisi ayisidingo; Lokhu kusho ukuthi kubalulekile ukusebenzisa i-akhawunti yebhizinisi esikhundleni se-akhawunti yomuntu siqu. Ukwengeza, i-akhawunti ye-Instagram kumele ixhunywe nekhasi lebhizinisi le-Facebook futhi ihambisane nezinqubomgomo zebhizinisi ze-Instagram.
Izidingo ezidingekayo
- I-akhawunti yebhizinisi kanye nekhasi le-Facebook: Faka i-akhawunti yebhizinisi ku-Instagram futhi uyihlobanise nekhasi le-Facebook.
- Ikhathalogi yomkhiqizo: Dala futhi uphathe ikhathalogi yomkhiqizo ngokusebenzisa Umphathi Webhizinisi le-Facebook noma usebenzisa izinkundla ezihambisanayo njengeShopify noma BigCommerce[^1^].
- Ukugunyazwa Kwe-akhawunti: Thumela i-akhawunti ukuze ibuyekezwe futhi ivunyelwe yi-Instagram, okungathatha izinsuku ezimbalwa.
Isinyathelo ngesinyathelo ukucushwa
- Guqula i-akhawunti ibe yi-akhawunti yebhizinisi: Iya kuzilungiselelo zephrofayela yakho bese ukhetha "Shintshela ku-akhawunti yebhizinisi."
- Xhumanisa ne-Facebook: Iya kuzilungiselelo zakho ze-Instagram, khetha "Ibhizinisi," bese "Izilungiselelo Zokuthenga." Bese, xhuma i-akhawunti ye-Facebook.
- Layisha ikhathalogi yomkhiqizo: Nge-Facebook Business Manager noma ngokusebenzisa izinkundla ze-e-commerce ezifana Thenga.
- Nika amandla i-Instagram Shopping: Ngemva kokuthi i-Instagram igunyaze i-akhawunti yakho, vumela ukuthenga kuzilungiselelo ze-akhawunti yakho.
Ukusebenzisa i-Instagram Shopping
cunt Ukuthenga kwe-Instagram uma kunikwe amandla, amabhizinisi angakwazi ukumaka imikhiqizo kokuthunyelwe, ezindabeni, nakuthebhu Hlola. Ithuluzi lihlanganisa izici ezimbalwa eziklanyelwe ukuthuthukisa ulwazi lokuthenga.
Amalebula womkhiqizo
Amalebula omkhiqizo (amathegi omkhiqizo) vumela amabhrendi ukuthi agqamise izinto ezithile ngaphakathi kokuthunyelwe noma indaba. Ngokuthepha ithegi yomkhiqizo, abasebenzisi bangabuka imininingwane eyengeziwe yomkhiqizo, njengegama, intengo, nencazelo emfushane, futhi baqondiswe ekhasini lokuthenga kuwebhusayithi yenkampani.
- Okuthunyelwe kokuphakelayo: Okuthunyelwe okuphakelayo okujwayelekile kungafaka imikhiqizo ethegiwe emihlanu.
- Izindaba ze-Instagram: Omaka bomkhiqizo nezitikha ezithengekayo zingangezwa lapha ukuze kugqanyiswe imikhiqizo ngayinye ekulandiseni okubonakalayo okubandakanyayo.
Izinzuzo zemikhiqizo nabasebenzisi
Ukuthenga kwe-Instagram Ngokubonakalayo ithuthukisa ulwazi lomsebenzisi futhi ivumela amabhrendi ukuthi axhumane ngqo nabalandeli babo ngokusebenzisa okunikezwayo okwethulwa ngamandla nemikhiqizo:
- Comfort: Ikhono lokuphequlula futhi uthenge imikhiqizo ngokuqondile kuhlelo lokusebenza, ngaphandle kokushiya i-Instagram.
- Ukusebenzisana okubonakalayo:Izithombe ezimakiwe namavidiyo kokuphakelayo kwakho nasezindabeni kuvumela ukuboniswa okubonakalayo okubandakanyayo komkhiqizo wakho.
- Ukutholakala: Ithebhu yokuthenga ku-Instagram ikhuthaza ukutholwa kwemikhiqizo emisha eyenzelwe umsebenzisi ngamunye ngezincomo ezisekelwe ku-algorithm.
Thenga ku-Instagram
Okwabathengi, Ukuthenga kwe-Instagram inikeza indlela elula nebukekayo yokuthola nokuthenga imikhiqizo. Isipiliyoni sokuthenga endaweni yesikhulumi siklanyelwe ukuba sibe enembile futhi sibe uketshezi.
Izinyathelo zokuthenga
- Ukuhlola Umkhiqizo: Abasebenzisi bangahlola imikhiqizo emakiwe kokuphakelayo, ezindabeni, nakuthebhu Hlola.
- Bona imininingwane yomkhiqizo: Ukuthepha umaka womkhiqizo kukhombisa iwindi elinolwazi olwengeziwe mayelana nento, okuhlanganisa inani, incazelo, kanye nesixhumanisi esiya ekhasini lokuthenga.
- Thenga umkhiqizo: Ngemva kokuchofoza isixhumanisi, abasebenzisi baqondiswa ekhasini lokuthenga lesitolo ku-inthanethi lomkhiqizo lapho bengaqedela khona umsebenzi.
Ukuhlanganiswa okwengeziwe namathuluzi
Ukuthuthukisa ukusebenza kwe Ukuthenga kwe-Instagram, kukhona ukuhlanganiswa nezinkundla ezihlukahlukene ze-e-commerce namathuluzi okuhlaziya. Lokhu kuhlanganiswa kwenza kube lula ngemikhiqizo ukuphatha amakhathalogi abo futhi balinganise ukusebenza komkhiqizo wabo ku-Instagram.
Ukuhlanganiswa nezinkundla ze-e-commerce
Ukuthenga kwe-Instagram ihlanganisa nezinkundla ze-e-commerce ezifana Thenga, I-BigCommerce y Magento, okuvumela izitolo ukuthi zivumelanise ngokuzenzakalelayo ikhathalogi yazo yemikhiqizo ne-Instagram. Lokhu konga isikhathi nomzamo owenziwa ngesandla ekuphathweni kwempahla kanye nezibuyekezo zentengo.
Thenga
Shopify, inkundla yezentengiselwano eyaziwayo, yenza kube lula ukuhlanganisa ikhathalogi yomkhiqizo ne-Instagram. Amabhizinisi angaxhuma izitolo zawo zakwaShopify ku-Instagram futhi aphathe zombili kusuka kusixhumi esibonakalayo esisodwa. Funda kabanzi mayelana Shopify kweyabo Isiza esisemthethweni.
I-BigCommerce
I-BigCommerce iphinde inikeze ukwesekwa kwe-Instagram Shopping, okuvumela abathengisi ukuthi bavumelanise ikhathalogi yemikhiqizo yabo futhi baphathe ukuthengisa kahle. Funda kabanzi mayelana ne-BigCommerce kubo Isiza esisemthethweni.
Amathuluzi wokuhlaziya
Amathuluzi afana Instagram Insights vumela amabhrendi ukuthi aqaphe ukusebenza kokuthunyelwe kwawo, ukuzibandakanya, nokusebenzisana kwabasebenzisi nemikhiqizo emakiwe. Lezi zibalo zisiza izinkampani ukuthi ziqonde kangcono okuthandwa ngabathengi futhi zilungise amasu azo okumaketha ngendlela efanele.
Facebook Analytics
Njengoba i-Instagram ingeye-Facebook, Facebook Analytics Kungaba futhi ithuluzi eliwusizo lokuhlaziya ukusebenza kwemikhankaso yakho. Ukuthenga kwe-Instagram. Funda kabanzi mayelana ne-Facebook Analytics kweyakho Isiza esisemthethweni.
Ukucatshangelwa okubalulekile
Izinqubomgomo zohwebo
Ukuqinisekisa ukuqaliswa nokusetshenziswa ngendlela efanele Ukuthenga kwe-Instagram, imikhiqizo kufanele ihambisane nezinqubomgomo nezindinganiso zebhizinisi le-Facebook ne-Instagram. Izinqubomgomo zihlanganisa imihlahlandlela yokuthi yiziphi izinhlobo zemikhiqizo ezingathengiswa, ukuthi imikhiqizo kufanele imelwe kanjani, kanye nemikhawulo yokukhangisa okudukisayo noma okucasulayo.
Ukuphepha nobumfihlo
I-Instagram ithatha izinyathelo ezibalulekile zokuvikela ubumfihlo nokuphepha komsebenzisi. Inkundla isebenzisa ukubethela nobunye ubuchwepheshe ukuvikela ulwazi lomuntu siqu kanye nelokukhokha, ukukhuthaza indawo evikelekile yokuthenga ku-inthanethi.
Izibuyekezo kanye nezindaba
I-Instagram ithuthuka njalo futhi iyabuyekeza Ukuthenga kwe-Instagram, ingeza izici nokuthuthukisa umuzwa wabo bobabili abathengisi nabathengi. Ukuze uhlale unolwazi lwakamuva ngalezi zibuyekezo, sincoma ukuthi ulandele ibhulogi esemthethweni ye-Instagram neziteshi zokuxhumana.
Ukuthenga kwe-Instagram imele isinyathelo esibalulekile ekuthuthukisweni kwe-e-commerce, ukuhlanganisa ukuthenga ku-Instagram social experience. Lokhu akuvumeli kuphela amabhrendi ukuthi afinyelele abathengi ngokuqondile, kodwa futhi kunikeza abasebenzisi umuzwa wokuthenga oshelelayo nobukekayo.