- Ama-Baby Boomers, isizukulwane X, i-Millennials, kanye nesizukulwane Z basebenzisa i-inthanethi kakhulu, kodwa ngezisusa, izindinganiso, kanye namazinga okusetshenziswa kobuchwepheshe ahlukene kakhulu.
- I-Facebook ne-YouTube zigxila kakhulu emisebenzini yama-Boomers kanye ne-Gen X, kuyilapho ama-Millennials kanye ne-Gen Z egxile kakhulu kumafomethi abonakalayo ku-Instagram, TikTok kanye ne-YouTube.
- I-Millennials iyazisa ukwethenjwa, idumela, nokuqukethwe okuwusizo, kuyilapho i-Generation Z ibeka phambili ubuqiniso, isivinini, izaphulelo, kanye nezincomo zabantu abanethonya.
- Ukuklama amasu okumaketha kwedijithali asebenzayo kudinga ukuguqula imiyalezo, amafomethi, kanye neziteshi esizukulwaneni ngasinye, kuyilapho kucatshangelwa nemiphumela engaba khona yengqondo yokusetshenziswa kakhulu kwezokuxhumana.
Imithombo yezokuxhumana isakazeke kuzo zonke izici zokuphila kwethu, futhi kulezi zinsuku kunzima ukucabanga ngempilo yansuku zonke ngaphandle kokuhlola amafoni ethu izikhathi eziningana ukuze ubone ukuthi kwenzekani ku-Instagram, TikTok, Facebook, noma ku-YouTube. Kodwa-ke, akuzona zonke izizukulwane ezihlobana nalezi zinkundla ngendlela efanayo : indlela ezizisebenzisa ngayo, uhlobo lokuqukethwe ezikusebenzisayo, kanye nalokho ezikulindele kumikhiqizo kuyahlukahluka kakhulu kusukela eqenjini elilodwa kuya kwelinye.
Ukuqonda lo mehluko akuyona nje into ebangela ilukuluku kwezenhlalo. Kunoma yiliphi ibhizinisi, uchwepheshe wokumaketha, noma umdali wokuqukethwe, kubalulekile ukwazi ukuthi ama-Baby Boomers, isizukulwane X, i-Millennials, kanye nesizukulwane Z basebenzisa kanjani imithombo yezokuxhumana ukuze bavumelanise imiyalezo, amafomethi, kanye neziteshi. Ngezansi, sihlaziya iqembu ngalinye ngokuningiliziwe, izici zalo, ukuziphatha kwalo kwedijithali, kanye nokuthi yiziphi izinhlobo zamasu ezisebenza kahle kakhulu kulelo nalelo.
Sisho ukuthini ngezizukulwane zedijithali?
Uma sikhuluma ngezizukulwane, sivame ukusebenzisa iminyaka ecishe ifane esisiza ukuqoqa abantu abake baphila ezimweni ezifanayo zomlando, zobuchwepheshe, kanye namasiko . Ezweni ledijithali, lokhu kuhunyushwa ezindleleni ezahlukene zokuhlanganisa i-inthanethi kanye nezokuxhumana.
Izincwadi zezemfundo kanye nezifundo zokumaketha zisebenzisa izinsuku ezihlukile kancane kuye ngomthombo, kodwa ngokuvamile, ama-Baby Boomers abhekwa njengazalwa phakathi kuka-1946 no-1964 , isizukulwane X phakathi kuka-1965 no-1981 , ama-Millennials (noma isizukulwane Y) phakathi kuka-1981-1982 naphakathi nawo-90 , kanye nesizukulwane Z kusukela maphakathi nawo-90 kuya cishe ngo-2012. Ezinye izihloko eSpain zishintsha le mingcele kancane, kodwa izici ezabiwe ziyavumelana.
Ngokombono wedijithali, sivame ukukhuluma ngabantu abafudukayo bedijithali (abantu okuye kwadingeka bazivumelanise nobuchwepheshe njengabantu abadala, njengabaningi abazalwa yizingane ezincane kanye nabanye abangamalungu esizukulwane X) uma kuqhathaniswa nabantu bomdabu bedijithali (abasebasha beminyaka eyinkulungwane futhi, ikakhulukazi, isizukulwane Z, abakhulele nge-inthanethi nama-smartphone kusukela ebuntwaneni). Lo mehluko ubonakala kakhulu ngesivinini abasisebenzisa ngaso amanethiwekhi amasha, ukuzethemba kwabo ngezixhumi, kanye nohlobo lokuqukethwe abakusebenzisayo.
Ama-Baby Boomers: abokufika bedijithali abakhuthele kakhulu
Isizukulwane se-Baby Boom sakhiwe yilabo abazalwa ngemva kweMpi Yezwe II, cishe phakathi kuka-1946 no-1964. ESpain, ezinye izihloko ziye zandisa le mingcele kuze kube sekupheleni kweminyaka yama-70, zixuba izici nesizukulwane X, kodwa ngenhloso yokuhlaziya ukuziphatha kwedijithali, ububanzi be-classic buvame ukugcinwa.
Ama-Baby Boomers akhule ngesikhathi sokukhula okukhulu komnotho kanye nokuzinza okulinganiselwe . Amalungu amaningi aleli qembu asebenze isikhathi esiningi sempilo yawo enkampanini efanayo, ayazisa ukusebenza kanzima, ukuzimisela, nokwethembeka, futhi abeka ukubaluleka okukhulu emndenini, empilweni, kanye nokonga. Lokhu kubonakala nangendlela abathenga ngayo, abasebenzisa ngayo imithombo yezindaba, kanye nokuxhumana nemikhiqizo.
Nakuba babefika sekwephuzile kwi-inthanethi kanye nasezinkundleni zokuxhumana, baye bajwayela kancane kancane. Baye bachazwa njengabafuduki bedijithali ngoba kwadingeka bafunde ukusebenzisa amakhompyutha, omakhalekhukhwini, kanye nezinkundla zokuxhumana kamuva ekuphileni. Noma kunjalo, imibiko eminingana ikhombisa ukuthi basebenzisa okuqukethwe okuningi ku-inthanethi: ingxenye enkulu yama-Baby Boomers ingachitha cishe amahora angama-20 ngesonto isebenzisa okuqukethwe kwedijithali , ikakhulukazi izindaba, ukuzijabulisa, kanye namavidiyo.
Ngokuphathelene nemikhuba yabo yokusebenzisa imali, leli qembu litshala imali kakhulu ekuhambeni , ezokungcebeleka, empilweni, kanye nasekuphileni kahle . Ukuthenga ku-inthanethi sekubaluleke kakhulu, ikakhulukazi ezintweni zansuku zonke njengokudla, ikakhulukazi ngenxa yokuntuleka kwesikhathi kanye nemithwalo yemfanelo yomndeni . Kodwa-ke, bafuna ngenkuthalo amadili ezitolo ezibonakalayo futhi balondoloza ukukhetha ukuxhumana ubuso nobuso ngezigaba ezithile, njengemfashini.
Ubhubhane lwe-COVID-19 luphawule ushintsho olukhulu: abantu abaningi abazalwa ngesikhathi sokuzalwa kwengane baphoqeleka ukusebenzisa amapulatifomu edijithali kakhulu ukuze bathenge, baxhumane nomndeni, futhi bafunde okuqukethwe. Ngenxa yalokho, ubudlelwano babo nezinkundla zokuxhumana buqinisiwe , futhi kwezinye izimo, bahlole ukwanda kwemidlalo yevidiyo phakathi kwabantu abadala , yize bengafinyelelanga emazingeni okuthembela ezizukulwaneni ezisencane.
Ezinkundleni zokuxhumana, i-Facebook ne-YouTube yizona zingxenyekazi zabo eziyinhloko . I-Facebook ibhekwa njengethuluzi lokuhlala uxhumene nabangani nomndeni, kanye nokuhambisana nezindaba nokuqukethwe okuthakazelisayo. I-YouTube isebenza njengomthombo wolwazi kanye nokuzijabulisa nokufunda ngezifundo kanye nokuqukethwe okuchazayo.
Ngokombono wokumaketha, amasu agxile ekuhlinzekeni amakhasimende, ukunakwa komuntu siqu, kanye nezincazelo ezicacile asebenza kahle kakhulu kuma-Baby Boomers . Kunconywa ukwenza ukuxhumana kube ngokomuntu ngangokunokwenzeka, ugweme amagama anzima obuchwepheshe, futhi unikeze izindlela ezilula zokuxhumana nabo ngqo. Imikhankaso ekhuthaza ukuguga okusebenzayo (ukuhamba, okuhlangenwe nakho, isiko) futhi igweme imibono yabantu abadala asebekhulile abangenzi lutho noma abaxhumene nomphakathi nayo iphumelela kakhulu.
Isizukulwane X: Isizukulwane sebhuloho esibusa i-Facebook
Isizukulwane X ngokuvamile sibhekwa njengephakathi kuka -1965 no-1981 , yize eminye imibhalo ihluka ngonyaka noma emibili. Leli qembu lakhula ngesikhathi sokwakhiwa kabusha kweYurophu ngemva kwezimpi, ezimweni eziphawulwe ukubaluleka komsebenzi, ukukhiqiza, kanye nokuzinza komnotho, ikakhulukazi kusukela ngawo-80 kuze kube ngaphambi kwenkinga yezezimali.
Ngokuphathelene nezindinganiso, isizukulwane X sihlotshaniswa nokuzimela, isifiso sobungcweti, kanye nokuziphatha okuhle emsebenzini . Ebusheni babo, abaningi bazibandakanya nezinhlangano eziphikisana namasiko (i-grunge, i-Movida, amasiko angaphansi kwasemadolobheni) kanye nezimo zengqondo zokuvukela ukuhleleka okumisiwe, kodwa ngokuhamba kwesikhathi sebethathe isikhundla esiphakathi ekilasini eliphakathi kanye nemakethe yezabasebenzi.
Ucwaningo lwase-University of Michigan luchaze isizukulwane X njengesisebenza emiphakathini yaso, sanelisekile ngezimpilo zaso, futhi sikwazi ukulinganisela umsebenzi, umndeni kanye nokuzilibazisa . Namuhla, bayisizukulwane esimelelwe kakhulu ezikhundleni zomthwalo wemfanelo kanye nomsebenzi onzima, okuholela emahoreni amade kanye nesikhathi esincane sokukhululeka.
Ngokombono wedijithali, isizukulwane X yisizukulwane esabhekana nokuguquka kusuka ku-analog kuya ezweni ledijithali mathupha . Sathola ukufinyelela kumakhompyutha okuqala, ngokuvamile emsebenzini, futhi sazivumelanisa ne-imeyili, ukuphequlula iwebhu, kanye nakamuva, ezinkundleni zokuxhumana. Bangabasebenzisi be-inthanethi abagxile kakhulu ngolwazi, ukuzijabulisa, kanye nokuthenga, futhi bavame ukubhekwa "njengamakhosi e-Facebook" ngoba yibo abaqhubekisela phambili ukukhula kwale nkundla futhi bahlala bethembekile kuyo.
Ezinkundleni zokuxhumana, ingxube yabo evamile ihlanganisa i-Facebook njengeplatifomu yabo eyinhloko , i-YouTube njengomthombo omkhulu wevidiyo nolwazi, kanye ne-imeyili njengesiteshi sabo sokuxhumana abasithandayo . Bahlanganisa izindaba ezifundwayo, amavidiyo, izifundo, kanye nokuqukethwe kokuzijabulisa, futhi basebenzisa i-inthanethi ukuqinisekisa ulwazi ngaphambi kokuthenga.
Imikhuba yabo yokusebenzisa ibonakala ngendlela enengqondo nenolwazi oluphelele . Bayazisa izaphulelo kanye nokukhushulwa, kodwa kudingeka bacacelwe yilokho abakuthengayo nokuthi kungani kuzuzisa. Bafuna imininingwane eminingi kanye nemikhiqizo ewusizo enikeza ulwazi olubanzi, olusobala, nolutholakala kalula . Lapho bethenga ku-inthanethi, banesithakazelo ezingutsheni, ekuhambeni, ezincwadini, nasemisebenzini yokuzilibazisa ngokuvamile, kanye nemikhiqizo yansuku zonke.
Isizukulwane X sisebenzisa i-inthanethi hhayi nje kuphela ukuze sizijabulise kodwa futhi njengethuluzi lokusebenza nokuphatha impilo yansuku zonke . Bakhululekile kakhulu ngobuchwepheshe obusha, ngakho-ke bayakwamukela ukuzama izinsizakalo ezintsha zedijithali, uma nje bebona ukubaluleka okucacile kanye nokusebenziseka okunengqondo.
Ekukhangiseni, izinhlelo zokwethembeka, okunikezwayo okunengqondo, kanye nemiyalezo ekhanga ukusebenza kahle kusebenza kahle kakhulu . Imikhankaso eqondiswe kulesi sizukulwane kufanele igxile ekucaceni kwesiphakamiso, inikeze izimo ezizuzisayo, futhi yethule ubufakazi, ubufakazi, kanye nedatha eqinisa ukwethenjwa.
Iminyaka Eyinkulungwane: phakathi kokukhumbula i-analog kanye nokuphila okuxhumene kakhulu
I-Millennials, ebizwa nangokuthi isizukulwane Y , ihlanganisa abantu abazalwa cishe phakathi kuka -1981 no-1995 (ngokusho kwezinye izifundo, kuze kube ngu-1996). Babizwa kanje ngenxa yokuxhumana kwabo nokuqala kwenkulungwane yeminyaka: abaningi bafinyelela ebudaleni noma bangena emsebenzini cishe ngonyaka ka-2000.
Lesi sizukulwane sinophawu olubaluleke kakhulu: sikhumbula umhlaba ongenazo izinkundla zokuxhumana kanye nama-smartphone , kodwa ngesikhathi esifanayo, sakhula ngokukhula kwe-inthanethi. Sabona ukuzalwa kwewebhu, amakamelo okuxoxa okuqala kanye nezinkundla, futhi samukela ngokushesha amapulatifomu afana ne-Facebook ne-Twitter. Lokhu kusenza sibe isizukulwane sedijithali, kodwa sinonyawo olulodwa oluqinile ezweni le-analog, oluthonya indlela esihlobana ngayo nobuchwepheshe.
Ngokuphathelene nezindinganiso, abantu baseMillennials babonakala ngokungafaneleki ngokuphelele endleleni yokuphila yendabuko : babeka phambili okuhlangenwe nakho kunempahla, babeka ukubaluleka okukhulu ekuzilibaziseni, ekuhambeni, kanye nokuhlangenwe nakho okwabiwe, futhi babonisa ukuqwashisa okuqinile kwezenhlalo kanye nemvelo. Bayawenqaba kakhulu ubuholi bezepolitiki bakudala futhi bazizwa bengamelwe kahle yizepolitiki zendabuko.
Emsebenzini, bavame ukuba neziqu ezithuthukile, amakhono olimi, kanye nokufunda kwedijithali . Bafuna imisebenzi enenhloso, ebavumela ukuba bazizwe banelisekile ngale komholo nje kuphela, futhi bayakwazisa kakhulu ukuguquguquka, ukusebenza kude, kanye nethuba lokufinyelela ibhalansi enempilo yomsebenzi nokuphila. Abahambisani kahle nezakhiwo eziqinile noma amamodeli asekelwe kuphela "ekuveleni nje."
Emkhakheni wedijithali, ama-Millennials ayephakathi kwezizukulwane zokuqala ezamukela kakhulu izinkundla zokuxhumana ezifana ne-Facebook ne-Twitter (manje i-Generation X) . Ngokuhamba kwesikhathi, bashintshe eminye yemisebenzi yabo baya ezinkundleni ezibonakalayo ezifana ne-Instagram ne-YouTube, futhi, emkhakheni wobungcweti, baya ku-LinkedIn. Baphinde bafaka ukusetshenziswa kwemiyalezo esheshayo, izinhlelo zokusebenza zeselula cishe kuyo yonke into, kanye nezinkokhelo zedijithali.
Imikhuba yabo yezokuxhumana ibonakaliswa yinhlanganisela yokusetshenziswa komuntu siqu, kobungcweti, kanye nokwaziswa . Bayakujabulela ukwabelana ngolwazi (uhambo, impumelelo, izikhathi zansuku zonke), ukulandela abangani, abadali, kanye nemikhiqizo, kanye nokudla okuqukethwe okuseqophelweni eliphezulu, kungaba ngesimo sezihloko, amavidiyo, noma izindaba ezixoxwa kahle. I-FOMO eyaziwayo (ukwesaba ukuphuthelwa) ithinta kakhulu leli qembu, elizizwa linesidingo sokuhlala linolwazi lwakamuva ngalokho okwenzekayo emibuthanweni yalo yokuxhumana nabantu kanye nasemakethe.
Ngokuphathelene namapulatifomu, idatha ivame ukukhombisa ama-Millennials akhona kakhulu ku-Facebook, Instagram, kanye ne-YouTube . Iphesenti elikhulu laleli qembu lisebenzisa njalo la manethiwekhi ukuze lifunde okuqukethwe futhi lixhumane nabanye. Bakha futhi ingxenye yezithameli ezisebenzisa i-Snapchat nezinye izinhlelo zokusebenza ezibonakalayo, yize zingavamile kakhulu kune-Generation Z.
Ngokuphathelene nokusetshenziswa, i-Millennials ingabasebenzisi abakhulu beziteshi zokuthengisa zedijithali . Bavame ukucwaninga ngokucophelela imikhiqizo ngamawebhusayithi, ukubuyekezwa, kanye nemibono yezokuxhumana ngaphambi kokuthenga, futhi ngesikhathi esifanayo, banamawala kakhulu kunezizukulwane ezindala, okwenza bathambekele ekutholeni okunikezwayo, izincomo ezivela kubangani, kanye nabantu abanethonya. Bazisa kakhulu imikhiqizo ehlanganyela izindinganiso zayo zemvelo nezenhlalo futhi bavame ukuvuza izinkampani ezibonisa ukuhambisana emikhubeni yazo.
Lesi sizukulwane sivame ukusebenzisa ifoni yaso ephathekayo njengethuluzi laso eliyinhloko lokuthenga , ngisho nalapho sisesitolo, sifuna ulwazi, siqhathanisa amanani, futhi sifunda ukubuyekezwa. Inkulumo yedijithali ngomlomo (ukuphawula, ukubuyekezwa, kanye nezincomo ezinkundleni zokuxhumana) inesisindo esikhulu ezinqumweni zaso zokuthenga.
Ukuze baxhumanise ama-Millennials ezinkundleni zokuxhumana, izinkampani kumele zigxile kokuqukethwe okubalulekile, ukulandisa izindaba, kanye nobuqiniso . Amathiphu awusizo, izifundo, okuqukethwe kwezemfundo, izindaba zangempela, kanye nemikhankaso ekhuthaza umphakathi kanye nokwethembeka kusebenza kahle kakhulu. Leli qembu lisabela kahle ezinhlelweni ezinenjongo futhi, uma lizizwa linokuxhumana, lingaba izilaleli ezithembekile kakhulu.
Isizukulwane Z: abantu bomdabu bedijithali, ividiyo emfushane kanye nobuqiniso
Isizukulwane Z, esaziwa nangokuthi amaZennials noma ama-digital natives , sakhiwe yilabo abazalwa cishe phakathi kweminyaka yama-90 no-2012. Ngokungafani namaMillennials, abakhumbuli impilo ngaphandle kwe-inthanethi, imithombo yezokuxhumana, noma ukufinyelela okusheshayo kolwazi ngamadivayisi eselula.
Leli qembu likhulela endaweni exhumene kakhulu, enama-smartphones asuka ebusheni (noma ngaphambili) kanye nokufinyelela njalo kumapulatifomu evidiyo, imidlalo eku-inthanethi, kanye nezinkundla zokuxhumana. Ngakho-ke, bazulazula emhlabeni wedijithali kalula , baphatha izinhlelo zokusebenza eziningi ngasikhathi sinye, futhi banezithiyo ezimbalwa zokuzama amafomethi noma amapulatifomu amasha.
Ngokuphathelene nezindinganiso, babelana ngezinkinga zemvelo nezenhlalo nabantu baseMillennials , kodwa bagxile kakhulu ekuhlukeni, empilweni yengqondo, kanye nenhlalakahle. Bayakwenqaba ngokuphelele ukubandlululwa okusekelwe ebulilini, ekuthandweni ngokobulili, uhlanga, noma ezinye izici, futhi bafuna ukuvumelana kwangempela okuvela kumikhiqizo kanye nabantu abadumile emilayezweni abayidluliselayo.
Bangabaxhumanisi abahle kakhulu futhi bazizwa bekhululekile ukwabelana ngezimpilo zabo, imibono yabo kanye nezinto abazithandayo ezinkundleni zokuxhumana . Banekhono kumapulatifomu afana neTikTok, i-Instagram, kanye ne-Snapchat, lapho bakha futhi basebenzise khona okuqukethwe cishe njalo. Bajabulela ikakhulukazi amafomethi amavidiyo amafushane, anamandla, futhi ayiqiniso ahlanganisa amahlaya, izitayela, ulwazi, kanye nokuzijabulisa.
Isizukulwane Z sisebenzisa izinkundla zokuxhumana hhayi nje kuphela ukwabelana, kodwa ngaphezu kwakho konke ukudla okuqukethwe nokuthola izinto ezintsha . Amaphesenti aphezulu kakhulu abo abuka i-YouTube nsuku zonke, anikela amahora amaningana ngosuku ezinkundleni zokuxhumana, futhi abonisa ukukhetha okucacile kokuqukethwe kwesikhashana (izindaba, izithombe, amavidiyo anyamalalayo noma adliwa ngokushesha). Bafuna ukushesha, futhi uma okuthile kungabathinti emizuzwaneni embalwa yokuqala, badlulela kokuqukethwe okulandelayo ngaphandle kokungabaza.
Ngokuphathelene namapulatifomu, idatha ikhomba izibalo eziphezulu kakhulu zokusetshenziswa kwe -Instagram ne-YouTube phakathi kwabantu abaneminyaka engu-18 kuya kwengu-24, kanye nenani elikhulu labasebenzisi abasebenzayo nsuku zonke. I-TikTok isibe ngelinye lamanethiwekhi omphakathi athandwa kakhulu kulesi sizukulwane, ngokusetshenziswa kakhulu ngokwesikhathi esichithwayo kanye nokuvama kokuxhumana. Baphinde babe khona kakhulu ku-Snapchat, lapho babelana khona ngokuqukethwe kwansuku zonke nokwangasese.
Esinye isici esiphawulekayo ukubekezelela kwabo okuphansi ukukhangisa kwendabuko . Abaxhumani nezikhangiso zezentengiselwano ngokweqile noma ezisobala futhi bakhetha ukuthola imikhiqizo ngabathonya, abadali bokuqukethwe, kanye nezincomo ze-organic . Bayazisa ukucaca, ubuqiniso, kanye nomuzwa wokuhlekisa, futhi bajezisa ngokushesha izinkampani abazibona njengezingathembekile noma ezingaguquguquki.
Ngokuphathelene nokusetshenziswa, isizukulwane Z singesinye sezizukulwane ezikhuthele kakhulu ngokwemikhuba yokuthenga lapho zihlobana nezindinganiso zomkhiqizo . Zinesithakazelo ikakhulukazi emikhiqizweni ye-elekthronikhi kanye nobuchwepheshe, kanye nezigaba zezempilo kanye nokuphila kahle. Zivame ukulinda izaphulelo (ingxenye enkulu yazo ithi zikhetha ukulinda intengo yehle) futhi zibonise ukuzwela okukhulu ezivumelwaneni, okungenzeka ukuthi zithonywe uchungechunge lwezinkinga zomnotho ezenzeka ngesikhathi sokukhula kwazo.
Bathembela kakhulu kubantu abanethonya njengabancomi bomkhiqizo futhi banakisisa imibono yalaba bantu lapho benquma ukuthi bazothengani. Ngaphezu kwalokho, bayazisa izinkampani ezinesibopho semvelo, ezihlonipha inhlalakahle yezilwane, futhi ezihlala njalo emilayezweni yazo. Bafuna izinqubo nemikhiqizo enciphisa umthelela wemvelo futhi engabekezeleli ukuma okungenamsebenzi.
Ngokuphathelene nosomabhizinisi, isizukulwane Z sibonisa intshisekelo enkulu ekwakheni amaphrojekthi aso , avame ukuhlotshaniswa nesimo sedijithali. Ulwazi lwabo lwezobuchwepheshe, oluhlanganiswe nombono osebenzayo wezezimali, lubaholela ekutheni babone amabhizinisi aku-inthanethi njengendlela yemvelo yokufinyelela ukuzimela kwezezimali.
I-Millennials kanye nesizukulwane Z ezinkundleni zokuxhumana: ukufana nomehluko
Uma sigxila kakhulu ekuziphatheni kwezokuxhumana, iMillennials kanye neGeneration Z babelana ngokusetshenziswa okujulile, kwansuku zonke, kodwa bahlukile endleleni abasebenzisa ngayo, abaxhumana ngayo, kanye nendlela abahlobana ngayo nemikhiqizo . Lokhu kwehluka kubalulekile ekwakheni imikhankaso ephumelelayo.
Womabili amaqembu asebenzisa kakhulu amapulatifomu afana ne -Instagram ne-YouTube , futhi abonakala kakhulu ku-Snapchat. Kodwa-ke, isizukulwane Z sibonisa ukuthambekela okukhulu ku-TikTok kanye namafomethi amavidiyo asheshayo, kuyilapho i-Millennials iqhubeka nokusebenzisa kakhulu i-Facebook futhi ihlonipha okuqukethwe okuhlanganisa ulwazi, imibono, kanye nokuxoxa izindaba.
Kwabaneminyaka eyi-1900, imithombo yezokuxhumana iyithuluzi lokwabelana ngolwazi lomuntu siqu nolwezobuchwepheshe , ukulandela abangani, imikhiqizo, kanye nabantu abanethonya, kanye nokusebenzisa okuqukethwe kwekhwalithi ephezulu. Bajwayele ukubona izikhangiso futhi, ezimweni eziningi, ukuxhumana nazo, inqobo nje uma zinikeza inani noma zibalulekile. Banamathuba amaningi okuhlola idumela lomkhiqizo kanye nomlando wawo ngaphambi kokuba babe amakhasimende athembekile.
Ngakolunye uhlangothi, isizukulwane Z sisebenzisa kakhulu imithombo yezokuxhumana njengendawo yokudla okuqukethwe okufushane, okujabulisayo, nokuyiqiniso . Abanaso isineke esincane semiyalezo emide noma eningi kakhulu yenkampani futhi bakhetha ukuxhumana okungokwemvelo nokuxoxayo. Izinga labo lokuxhumana nsuku zonke liphezulu kakhulu: bangachitha cishe amahora amane ngosuku ezinkundleni zokuxhumana , uma kuqhathaniswa nesilinganiso samahora amathathu esibalelwa kuma-Millennials.
Ngaphezu kwalokho, iGen Z ikhathazekile kakhulu ngobumfihlo nokulawula okuqukethwe kwayo . Bavame ukulungisa ukubonakala kokuthunyelwe kwabo, baphathe ngokucophelela lokho abakwabelana ngakho esidlangalaleni nalokho abakugcina kuyimfihlo, futhi basebenzise amapulatifomu abavumela ukuthi baphathe kangcono leli zinga lokuvezwa.
Ngokuphathelene nemikhiqizo, i-Millennials ivame ukufuna ukuvumelana, ukwethenjwa, kanye nensizakalo enhle , kuyilapho i-Generation Z ibeka phambili ukushesha, ubuqiniso, kanye nesivinini sempendulo . Abathengi abasebasha bajezisa imikhiqizo eyephuza ukuphendula ezinkundleni zokuxhumana noma enobukhona obuphelelwe yisikhathi futhi obungaguquki.
Umthelela wengqondo kanye nenhlalakahle ekusetshenzisweni kwamanethiwekhi omphakathi
Ucwaningo lwezemfundo seluqalile ukuhlolisisa ukuthi imithombo yezokuxhumana ithinta kanjani inhlalakahle yengqondo , ikakhulukazi phakathi kweMillennials kanye neGeneration Z. Ucwaningo olwenziwe nabafundi baseyunivesithi abavela eNational University of Itapúa, isibonelo, luhlose ukuchaza izici zalaba bantu abasha nokuhlaziya izici zengqondo ezihlobene nokusebenzisa kwabo imithombo yezokuxhumana.
Lolu cwaningo oluxubile, oluhlaziyayo, luhlanganise izinhlolovo zabafundi nokubuyekezwa kwezincwadi zesayensi ezifanele. Imiphumela iphakamisa ukuthi, engxenyeni enkulu yentsha kulezi zizukulwane, imithombo yezokuxhumana inomthelela omuhle , njengoba beyisebenzisela ukuhlala benolwazi futhi njengendlela yokuzijabulisa, ukuzijabulisa, kanye nokuxhumana nabantu.
Kodwa-ke, abaphenduli ngokwabo bayavuma ukuthi babhekene nokukhathazeka nobunzima bokulala , izinkinga ezihambisana nokusetshenziswa kakhulu kwalezi zinkundla. Ukuxhumana njalo, ingcindezi yokuphendula nokuhlala usesikhathini, kanye nokuchayeka njalo ekuqhathanisweni nabantu kungayilimaza impilo yengqondo.
Ucwaningo luphetha ngokuthi, ecaleni elihlaziyiwe, ukusetshenziswa kwabaphenduli bezinkundla zokuxhumana kungabhekwa “njengokuhle kakhulu” sekukonke , ngomqondo wokuthi bathola izinzuzo ezicacile ekusetshenzisweni kwazo. Kodwa-ke, kugcizelela ukuthi lokhu akunakusetshenziswa kabanzi kubantu bonke nokuthi kungangcono ukwandisa ucwaningo ngokufaka ezinye izinto ezingathonya ukusetshenziswa kwezinkundla zokuxhumana okunempilo noma okuncane.
Lolu hlobo lomsebenzi luqinisa umqondo wokuthi, ngale kokuhlukanisa ngokweminyaka, kubalulekile ukucabangela izici zengqondo nezimo (izinga lokukhathazeka, imikhuba yokulala, indawo yomndeni, ingcindezi yezemfundo noma yomsebenzi, njll.) lapho kufundwa umthelela wamanethiwekhi empilweni yansuku zonke.
Indlela yokuvumelanisa isu lakho lezokuxhumana nabantu nesizukulwane ngasinye
Kunoma yimuphi uchwepheshe webhizinisi noma wokumaketha, ukuqonda lokhu kwehluka kwezizukulwane akuyona nje into efundiswayo, kodwa kuyisiqondiso esisebenzayo sokuhlukanisa nokwenza ngcono imikhankaso . Akunangqondo ukuqondisa i-Baby Boomer ngendlela efanayo ongayenza nge-Gen Zer, noma ukusebenzisa amafomethi afanayo kumphathi we-Gen X njengomfundi wasekolishi.
Ngama -Baby Boomers , kuyalulekwa ukugxila emizamweni ku -Facebook naku-YouTube , unikeza okuqukethwe okufundisayo, okufundisayo, nokuthembekile, futhi unikeze ukufinyelela okulula kokuxhumana nabantu, kungaba ngengxoxo ebukhoma, ucingo, noma ukwesekwa komuntu siqu. Bayazisa insizakalo enhle, inhlonipho, kanye nomuzwa wokuthi kukhona ithimba langempela, elingeneka kalula ngemuva kwesikrini.
Ku- Generation X , imizamo yokumaketha ingahlanganisa i-Facebook, i-YouTube, kanye ne-imeyili , nolwazi oluningiliziwe, izimpikiswano ezinengqondo, izaphulelo ezikhangayo, kanye nezinhlelo zokwethembeka. Lezi zilaleli ziyakwazisa ukucaca, ukucaca, kanye nemivuzo yesikhathi eside ngokwethembeka kwazo.
Kwabaneminyaka eyi-1900 , leli cebo lihilela ukusebenzisa i-Instagram, i-Facebook, i-Twitter, kanye ne-LinkedIn emkhakheni wobungcweti. Ukuxoxa izindaba, okuqukethwe okunikeza inzuzo ewusizo (amathiphu, izifundo, iziqondiso), izindaba zangempela, kanye nemikhankaso enenhloso yezenhlalo noma yemvelo kusebenza kahle kakhulu. Bathanda ukuzizwa beyingxenye yomphakathi, ngakho-ke kubalulekile ukuhlakulela ukuxhumana nokuphendula imibono yabo.
Ngesizukulwane Z , isihluthulelo ukugxila ku- TikTok, i-Instagram, i-Snapchat, kanye ne-YouTube , ukubeka phambili amavidiyo amafushane, aguquguqukayo, navela ngokuzenzakalelayo, kanye nokuhlanganisa ukubambisana nabantu abanamandla abathembekile kanye nabadali bokuqukethwe. Kubalulekile ukugwema ithoni ehlelekile kakhulu noma yokuphromotha bese ukhetha amafomethi okuhlanganyela (izinselelo, izinhlolovo, ama-duet, njll.) akhuthaza ukuxhumana.
Ekugcineni, uma uqonda kangcono imikhuba, izindinganiso, kanye nokulindelwe yisizukulwane ngasinye , kuzoba lula ukwakha imiyalezo efanele kanye nemikhankaso ephumelelayo. Ukuguqula amapulatifomu, ithoni, imvamisa, kanye nefomethi kubalulekile uma ufuna ukuxhumana ngempela nezilaleli ezihlukahlukene kangaka endaweni yokuncintisana njengezokuxhumana.
Ukubheka indima yezokuxhumana phakathi kwama-Baby Boomers, isizukulwane X, i-Millennials, kanye nesizukulwane Z kwembula umucu ofanayo wokuxhumana, ulwazi, kanye nokuzilibazisa, kodwa futhi kunezici eziphawulekayo endleleni abakusebenzisa ngayo, uhlobo lokuqukethwe abakusebenzisayo, kanye nobudlelwano babo nemikhiqizo . Uma ubheka lo mehluko wezizukulwane, kanye nemiphumela engaba khona ekukhathazekeni, ebuthongweni, kanye nenhlalakahle, kuvumela ukwakheka kwamasu okumaketha edijithali angabantu, anembile, futhi asebenzayo, akwazi ukukhuluma ulimi lweqembu ngalinye ngaphandle kokulahlekelwa umbono wokwehlukahlukana kwangaphakathi okukhona ngaphakathi kwelebula ngalinye lezizukulwane.