- Imakethe ye-inthanethi yaseSpain ihlanganisa izinkampani eziningi, ubuchwepheshe kanye namanani, kanye nomehluko omkhulu ekhwalithini yenethiwekhi kanye nensizakalo yamakhasimende.
- Abasebenzisi baya ngokuya bekwazisa ukucaca, ukuzinza kokuxhumana kanye nensizakalo etholwayo, hhayi nje intengo yanyanga zonke.
- Ukubuyekezwa kwe-inthanethi kunethonya elibalulekile edumeleni lomkhiqizo nasekukhethweni komqhubi.
- Ukuhlaziywa kwemibono okuhle, okusekelwa idatha nobuchwepheshe, kwenza kube nokwenzeka ukulindela izinkinga, ukuthuthukisa izinsizakalo nokuqinisa ukuzethemba kwamakhasimende.
ESpain, uxhumano lwe-inthanethi kanye Ukubuyekezwa Kwamakhasimende Lezi zici sezibe yinto ebalulekile lapho kukhethwa umhlinzeki. Asibheki nje intengo; sibheka nokuthi ijubane lingokoqobo yini, ukuthi ukwesekwa kobuchwepheshe kusabela kangakanani uma kunenkinga, nokuthi amabhili acacile noma amagama amaningi. Emakethe encintisana kakhulu, egcwele izingcingo ezinkulu, opharetha ababonakalayo, kanye nezinkampani zesifunda, ukuqonda lokho abathengi abakushoyo nokuthi umhlinzeki ngamunye unikezani kubalulekile ekwenzeni ukukhetha okufanele.
Ngesikhathi esifanayo, Imikhiqizo idlala ngemikhiqizo yayo idumela ledijithali kukho konke ukuphawula, ukubuyekezwa, noma ukuthumela ku-tweet. Imibono embalwa engemihle engaphathwanga kahle ingonakalisa idumela lenkampani, kuyilapho isu elihle lokuhlaziya imibono livumela ukutholakala kwezinkinga kusenesikhathi, ukuthuthukiswa kwensizakalo, kanye nokwethenjwa okwandisiwe. Lesi sihloko sihlanganisa Idatha ngamanani e-inthanethi, ikhwalithi kanye nokwaneliseka eSpain ngesisekelo sokuhlaziywa kwemibono eku-inthanethi, ukunikeza umbono ophelele wokuthi idumela ledijithali lakhiwa futhi liphathwa kanjani kulo mkhakha.
Isimo semakethe ye-inthanethi eSpain kanye nokwaneliseka kwabasebenzisi
Ngokusho kwezifundo zakamuva ze-CNMC, Cishe i-11,7% yemindeni yaseSpain iyavuma ukuthi ayinelisekile ngokuxhumeka kwayo kwe-broadbandKungabonakala sengathi kuyiphesenti elincane, kodwa ezweni elinezigidi zezingcingo zomakhalekhukhwini, kumelela inani elikhulu lamakhasimende akhungathekile. Izizathu eziyinhloko zalokhu kunganeliseki zicacile: amanani abhekwa njengabiza kakhulu cishe yizingxenye ezimbili kwezintathu zabasebenzisi abanganelisekile, izikhalazo mayelana nekhwalithi yangempela yesevisi, izinkinga ngokusobala kokukhokhisa, kanye nokuhlangenwe nakho okungekuhle ngesevisi yamakhasimende.
Inzuzo kumthengi ukuthi Ukushintsha abahlinzeki be-inthanethi kuyinqubo elula kulezi zinsuku. Futhi imakethe igcwele ezinye izindlela, kusukela emaqenjini amakhulu kuya kubasebenzi abakhethekile. Lokhu kwenza ukubuyekezwa, ukuqhathanisa, kanye nokubekwa kwamazinga kubaluleke kakhulu: abantu bafuna izinkomba ngaphambi kokusayina inkontileka noma ukwamukela ukwenyuka kwentengo. Yingakho isidingo sokuhlaziywa okuzimele kwe intengo, ukusebenza kwenethiwekhi, kanye nokwaneliseka kwamakhasimende kufaneleke kakhulu ekwenzeni izinqumo ezinengqondo.
Izinkampani ze-inthanethi ezinhle kakhulu ngentengo, ikhwalithi kanye nokubuyekezwa kwamakhasimende
Uma kuqhathaniswa opharetha abasebenza ezweni lonke, kuvamile ukuhlukanisa ukuhlaziywa kube amabhlogo amaningana: intengo yentela, ikhwalithi yobuchwepheshe yokuxhumeka kanye nesilinganiso samakhasimende esipheleleIsigaba ngasinye sinabanqobi baso, futhi lokho kuchaza ukuthi kungani kungekho "nkampani ye-inthanethi engcono kakhulu yawo wonke umuntu," kodwa kunezinketho ezithakazelisayo kakhulu kuye ngokuthi ufunani.
Izinkampani ze-inthanethi ezishibhile
Uma sigxila esikhwameni semali, izifundo zokuqhathanisa zibonisa ukuthi I-Digi ivame ukubekwa njengenketho engabizi kakhulu kwi-inthanethi ye-fiber optic.Ikakhulukazi ezindaweni lapho inenethiwekhi yayo (eyaziwa ngokuthi inethiwekhi ye-Smart). Sikhuluma ngokuxhumeka kwe-fiber optic cishe ngama-€10 ekucushweni kwayo okuyisisekelo, ngamanani ancintisanayo ngokulinganayo lapho kungezwa imigqa yeselula noma ngisho nethelevishini. Lapho i-Digi kufanele ithembele kunethiwekhi ye-Movistar, amanani akhuphuka kancane, kodwa ahlala enamandla uma kuqhathaniswa nesilinganiso semboni.
Kanye neDigi, opharetha abanjengo-PTV Telecom, i-Alemobil, i-Lowi noma i-Finetwork Ngokuvamile zivela phezulu ohlwini lwezinhlelo ze-inthanethi ezishibhile. Isu labo lisekelwe ekwenzeni lula ukunikezwa, ukuqeda izinto ezengeziwe okungewona wonke umuntu ozidingayo, nokubeka phambili ukonga kwenyanga. Ziyizinketho ezikhangayo kulabo abafuna ukukhokha okungenani uxhumano oluzinzile, ngaphandle kwamaphakheji e-TV noma izinsizakalo eziningi ezengeziwe ezigcina zikhuphula isikweletu.
Izinkampani ze-inthanethi zihlelwe ngokwekhwalithi yenethiwekhi kanye nokusebenza kwayo
Uma sikhohlwa ngentengo okwesikhashana bese sibheka izici zobuchwepheshe kuphela, Ikhwalithi yangempela yokuxhumeka ilinganiswa, phakathi kwezinye izici, ngesivinini esisebenzayo esifinyelela kumsebenzisi. uma kuqhathaniswa nalokho okwakwenziwe. Imibiko esemthethweni yekhwalithi yesevisi ikhombisa ukuthi opharetha beqembu le-Orange (i-Orange, i-Simyo kanye ne-Jazztel) bavelele ngesivinini esivame kakhulu se-fiber optic (cishe ama-300 kanye nama-600 Mbps) kanye nasekuxhumekeni kwe-4G.
Uma ungena endaweni ye-gigabit (1 Gbps), Amanethiwekhi afana nalawo ka-Euskaltel, MásMóvil noma u-R athola imiphumela emihle kakhulu ekulinganisweniukuncintisana ubuso nobuso nabadlali abakhulu. Ngaphezu kwalokho, yize idatha eningiliziwe ngokuphazamiseka kokuxhumeka ingashicilelwa njalo, kuyaziwa ukuthi yibaphi abaqhubi abaqoqa imibiko embalwa yamaphutha, okuyisibonakaliso esibalulekile sokuzinza: phezulu ohlwini kukhona i-R, i-Movistar, i-Euskaltel, i-Telecable, i-Digi, i-Vodafone, i-Jazztel, i-Pepephone, i-Yoigo, kanye ne-MásMóvil enamazinga aphansi ezigameko.
Abaqhubi abalinganiswe kakhulu ngamakhasimende abo
Ukuze kulinganiswe ulwazi lomsebenzisi lonke, Ucwaningo lwe-OCU lungenye yezinkomba ezicashunwe kakhuluOcwaningweni lwabo lwakamuva lwe-fiber optic, amakhasimende abeke iPepephone, iParlem, i-O2, iSimyo, iDigi, iTelecable, iMovistar, iLowi, iGuuk, kanye neJazztel njengezinkampani eziyi-10 ezilinganiswe kahle kakhulu. Amaphuzu asukela kwangaphezudlwana kuka-80 kwabayi-100 kumakhasimende aneliseke kakhulu kuya kwacishe kube ngu-70 kulabo abasezansi ohlwini.
Kuyamangaza lokho izinkampani ezingaphansi kwabahlinzeki abakhulu njenge-O2 (Movistar), i-Simyo kanye ne-Jazztel (Orange) noma i-Lowi (Vodafone) Bavame ukwenza kahle kakhulu kunezinkampani zabo zabazali kwezinye izindlela zokulinganisa ukwaneliseka kwamakhasimende. Bavame ukunikeza izinhlelo ezilula, ezibhalwe kahle kakhulu, kanye nensizakalo yamakhasimende eqondile, into abasebenzisi abaningi abayazisayo. Phakathi kwabadlali abakhulu, iMovistar ingenye yezimbalwa ezikwazile ukukhuphukela phezulu ezikhundleni ngenxa yokuhlanganiswa kwenethiwekhi eqinile kanye nentuthuko ezinqubweni zayo zensizakalo yamakhasimende.
Inkonzo yamakhasimende
Elinye icala elibalulekile yileli ikhwalithi yesevisi yamakhasimendeIzifundo ezifana nalezo ezenziwe yi-ADECES kanye ne-Basque Country Consumers' Union zibonisa ukuthi i-Movistar ne-Vodafone yizo ezisebenza ngezilinganiso ezinhle kakhulu kule ndawo, kanti uhlangothi lwezentengiselwano lwe-Movistar luvelele futhi luthola amaphuzu acishe abe mahle kakhulu. I-Pepephone nayo yenza kahle kakhulu, ithola amamaki aphezulu ngenkonzo yayo yamakhasimende kanye nokusabela kwayo yize incane.
Ngaphezu kwalokho, Ucwaningo lokwaneliseka lwe-OCU lugxile ekubonakaleni nasekucaceni kwama-invoyisiKule ndawo, iParlem, iPepephone, iPTV Telecom, i-O2, iNetllar, iGuuk, iSimyo, iDigi, iLowi kanye neFinetwork zikhanya kakhulu, zonke zinezilinganiso eziphezulu kakhulu lapho amakhasimende ebuzwa ngomuzwa wokwethembeka kanye nokulula kokuqonda lokho abakukhokhayo inyanga ngayinye.
Sikhokha malini nge-inthanethi eSpain futhi siyisebenzisa kanjani idatha?
Izifundo zakamuva ezilungiselelwe opharetha abanjengoFinetwork zibonisa ukuthi Ibhili elijwayelekile lanyanga zonke elihlanganisa i-fiber kanye neselula licishe libe ama-euro angu-54. ESpain, yize kunezinhlobo eziningi ezahlukene. Cishe u-17% wabasebenzisi bathi bakhokha ngaphansi kwama-euro angu-30, ngaphezulu kancane kuka-20% bakhokha phakathi kwama-euro angu-30 no-39,99, kanti elinye iqembu elibalulekile libika ukuthi lichitha phakathi kwama-euro angu-60 no-79,99 ngenyanga, ikakhulukazi labo abanezintambo eziningana zeselula, i-TV ekhokhelwayo nezinye izinto ezengeziwe.
Ngokuqondene ne ukusetshenziswa kwedatha yeselula, Abantu baseSpain abangaphezu kwengxenye bayavuma ukuthi abazi ukuthi badla ama-gigabytes amangaki ngempela.Ukwanda kwezinhlelo "ezingenamkhawulo" kanye nama-data bundle amakhulu kakhulu kuholela abasebenzisi abaningi ukuba bayeke ukuqapha ukusetshenziswa kwabo kwangempela futhi bagcine bebhalisele okungaphezu kwalokho abakudingayo, ukuze nje bathole ukuthula kwengqondo kokuthi "uma kwenzeka." Empeleni, ukusetshenziswa okujwayelekile kwezokuxhumana, ukuphequlula, ividiyo ethile, kanye nokuxhumana, i-10 kuya ku-15 GB ngenyanga ngokuvamile kwanele, yize ukusakaza okujulile noma izingcingo zevidiyo eziqhubekayo kungakhuphula kakhulu lezi zibalo.
Phakathi kwalabo abalawula ukusetshenziswa kwabo, Kunesithakazelo esikhulayo ekusebenziseni kangcono idatha eseleAbasebenzisi abaningi bayakwazisa ikhono lokudlulisela idatha engasetshenziswanga enyangeni ezayo, bayabelane ngayo nomndeni noma abangani, noma okungenani babe naleyo nketho ngisho noma umhlinzeki wabo wamanje engayinikezi. Lokhu kuguquguquka sekuba yindawo ebalulekile yokuthengisa, ikakhulukazi phakathi kwama-MVNO ancintisana ngentengo nemibandela.
Kumapulani eselula, Izibonelelo zedatha eziceliwe kakhulu zingaba ngu-10, 20 kanye no-50 GBLezi zivinini zivumela ukusetshenziswa okunamandla ngaphandle kokwesaba ukuphelelwa idatha phakathi nenyanga. Okwamanje, ngokuxhumeka kwemigqa eqondile, inani elikhulu labasebenzisi likholelwa ukuthi lidinga okungenani ama-300 Mbps, kanti elinye iqembu elibalulekile likhetha ukuthuthukela kuma-600 Mbps ukuqinisekisa isipiliyoni esibushelelezi ngisho namadivayisi amaningi axhunywe ngasikhathi sinye ekhaya.
Isivinini sokuxhumana kanye nokuhlangenwe nakho kwangempela eSpain
Izilinganiso zomhlaba wonke ezifana nalezo ezivela endaweni yase-Ookla ISpain iphakathi kwamazwe anesivinini esiphezulu kakhulu sokulanda eYurophuISpain idlula ngokunethezeka ama-Mbps angu-150 ngokwesilinganiso, okwesibili kuphela emakethe ehamba phambili njengeDenmark. Ngaphezu kwalokho, ingxenye ekhulayo yemindeni inokuxhumeka okungu-100 Mbps noma ngaphezulu, futhi ukuthunyelwa kwe-fiber ekhaya (FTTH) kusakazeke kabanzi ngenxa yokutshalwa kwezimali okuvela emaqenjini afana neMovistar, i-Orange, i-Vodafone, kanye ne-MásMóvil.
Le ngqalasizinda yenza kube nokwenzeka ukuthi umsebenzi wokude, izifundo eziku-inthanethi, ukusakaza ividiyo enezinqumo eziphezulu, kanye nokudlala imidlalo yamafu Bangahlala ndawonye endlini eyodwa ngaphandle kwezinkinga eziningi kakhulu, uma nje inethiwekhi yangaphakathi (i-router, indawo, amadivayisi) ihlelwe kahle. Eqinisweni, abasebenzisi abangu-84% abahloliwe bathi basebenzisa i-fiber optics njengobuchwepheshe babo obuyinhloko bokuxhuma besekhaya, kuyilapho cishe abangu-9% besebenzisa izixazululo zedatha yeselula ne-router njengenye indlela lapho i-fiber ingatholakali.
Noma kunjalo, Umbono wekhwalithi awuhambisani njalo nezibalo zesivininiCishe ingxenye yesine yabasebenzisi iyavuma ukuthi izikweletu zabo kunzima ukuziqonda, futhi cishe ingxenye ikholelwa ukuthi inkampani yabo ayivuzi amakhasimende athembekile ngokunikeza amadili kubasebenzisi abasha. Phakathi kwezinto eziza kuqala ezishiwoyo, iphesenti eliphezulu kakhulu labathengi lifuna ukufinyelela emananini nasezimweni ezifanayo ezikhangisiwe zokubhalisa okusha, ngaphandle kokuzizwa bejezisiwe ngokuba nenkampani iminyaka eminingi.
Izizathu zokushintsha opharetha kanye nezinhlobo ezivame kakhulu zentela
Ezinhlolovo mayelana nenhloso yokushintsha, Ukwenyuka kwentengo ngaphandle kwesaziso sangaphambilini noma ukungaxhunyaniswa kahle kubonakala kuyimbangela eyinhloko ukucabangela ukushintsha abahlinzeki. Ingxenye enkulu kwezintathu yabasebenzisi ikhomba lokhu njengesizathu sokuqala sokushiya umqhubi wabo wamanje. Lokhu kulandelwa izinkinga eziphindaphindayo ngokusebenza kwesevisi (ukucima, isivinini esisheshayo, ukwehluleka kwethelevishini) kanye nomuzwa wokukhohliswa lapho okunikezwayo kwesikhashana kufihla izimo eziyinkimbinkimbi noma "ukuphrinta okuncane" okunzima ukukubona ekuqaleni.
Uhlobo lwephakheji elithengiwe nalo ludlala indima ebalulekile esinqumweni. Imindeni eminingi ikhetha amaphakheji ahlanganisiwe ahlanganisa i-fiber kanye neselulaFuthi ezimweni eziningi, banezela i-TV ekhokhelwayo noma ezinye izinsizakalo. Umuntu oyedwa kwabayishumi abaphendulile ubika ukuthi banezinkontileka ezihlukene nezinkampani ezahlukene. Ukulula kokuhlanganisa yonke into kubhili elilodwa nokuthola intengo engcono ehlanganisiwe kuvame ukunqoba kunenye indlela "yokuthatha" izinsizakalo ezivela kubahlinzeki abahlukene.
Izinhlobo zokuxhuma kanye nabaqhubi abanenethiwekhi yabo kanye nabangenayo
Basebenza eSpain Izinkampani ezingaphezu kuka-40 ezinikeza i-inthanethi yasekhayaAbadlali abane abaphambili (i-Movistar, i-Orange, i-Vodafone kanye neqembu le-MásMóvil) babusa ukuthunyelwa kwengqalasizinda futhi ngokuvamile yibo abafinyelela ingxenye enkulu yensimu, kodwa nxazonke zabo kukhona uhlu olude lwabasebenzi be-virtual kanye nezinkampani zesifunda ezisebenzisa leyo nethiwekhi ukuze ziqalise okunikezwayo kwazo.
Ngokuphathelene nobuchwepheshe, I-Fiber optics iyinkosi epheleleI-Fiber optic inikeza inhlanganisela engcono kakhulu yesivinini kanye nokuzinza. Lapho i-fiber optic ingatholakali khona, ezinye izixazululo ziyasetshenziswa, njenge-inthanethi yesathelayithi (i-Viasat, i-Starlink, i-Eurona), ukuxhumeka komsakazo noma i-WiMAX, noma i-inthanethi yasekhaya ye-4G/5G kusetshenziswa ama-router anamakhadi e-SIM. Lezi zindlela zingaba yisisombululo esihle ezindaweni zasemakhaya noma ezikude, yize zivame ukuhilela ukubambezeleka okuphezulu, imikhawulo yedatha, noma izindleko eziphakeme.
Ngokufana, i- Abaqhubi Benethiwekhi Ebonakalayo Yeselula (ama-MVNO) Bathole isisekelo esibalulekile eminyakeni yamuva nje. Laba bahlinzeki abanalo inethiwekhi yabo yangempela; kunalokho, baqasha amandla ezinkampanini ezinkulu zezokuxhumana ukuze banikeze izinsizakalo zeselula, futhi, ngokuphindaphindiwe, ukuxhumana kwe-fiber optic. Inzuzo yabo eyinhloko amanani abo okuncintisana kanye nemigomo eqondile, yize ngezinye izikhathi benqaba izinto ezengeziwe ezifana namaphakheji ethelevishini aphelele noma izinsizakalo zebhizinisi ezithuthukisiwe.
Kungani ukuhlaziywa kwemibono ku-inthanethi kubalulekile kumabhrendi
Ngale kwezici zobuchwepheshe nezomnotho, idumela eliku-inthanethi lezinkampani ze-inthanethi nanoma yiluphi uhlobo lomkhiqizo ngokujwayelekile Kuncike kakhulu kulokho okushiwoyo ngabo ezinkundleni zokuxhumana, ezinkundleni zokuxhumana, ezibuyekezweni, nasezinkundleni zedijithali. Abasebenzisi babheka le mibono ngaphambi kokuthenga noma ukuqasha, futhi uma bethola okuhlangenwe nakho okuningi okubi, cishe bazoshintshela emncintiswaneni ngaphandle kokucabanga kabili.
Ngokombono webhizinisi, Ukungazinaki imibono eku-inthanethi kuyiphutha elibalulekileIsithombe esibi esiku-inthanethi singathinta ngqo ukuthengisa kanye nekhono lokuheha amakhasimende amasha. Yingakho kubaluleke kakhulu ukuba nokuhlaziywa kwemibono okuhlelekile okungagcini nje ngokubala ukukhulunywa ngakho, kodwa okukuvumela ukuthi uchaze okuqukethwe kwabo, uthole izitayela, ukhombe izindawo ezingqubuzanayo, futhi uqaphele amathuba okuthuthukisa imikhiqizo nezinsizakalo.
Indlela ukubuyekezwa komsebenzisi okuthinta ngayo idumela eliku-inthanethi
Ucwaningo ngokuziphatha kwabathengi lubonisa ukuthi Abantu ababalelwa ku-70% bazizwa bethonywe ukubuyekezwa kanye nokuhlangenwe nakho kwabanye abasebenzisi Uma uzothenga noma uqasha okuthile ku-inthanethi, izici ezintathu zithonya kakhulu lowo mthelela: ukulula kokufinyelela okuhlangenwe nakho komuntu wesithathu, ithoni kanye nomphumela walokho okuhlangenwe nakho (okuhle, okubi, noma okungathathi hlangothi), kanye nezinga lokwethembana elikhiqizwa umthombo wombono.
Ngokwenzayo, Bambalwa kakhulu abasebenzisi abathemba umkhiqizo uma bengakwazi ukuthola izinkomba ezivela kwamanye amakhasimende.Kunjalo nangokwehlukile: lapho ukubuyekezwa okuningi okungekuhle kuqongelela, inhloso yokuthenga iyehla. Ukuhlaziywa okuhlukahlukene kubonisa ukuthi, ngemva kwenani elithile lokuhlangenwe nakho okubi (phakathi kwezikhalazo ezicacile ezingu-7 nezingu-12 ezimweni eziningi), abathengi abangaba khona baqala ukulahla inketho cishe ngokuzenzakalelayo, ngaphandle kokuthi kunezizathu eziphoqayo zokuqhubeka.
Futhi inethonya elikhulu ithuba lokuqinisekisa umsuka wemibonoIzibuyekezo ezivela kubangani, emndenini, ochwepheshe abathembekile, noma izikhungo zezindaba ezikhethekile zinesisindo esikhulu kunezimvo ezingaziwa ezingenawo umongo. Uma isibuyekezo sibhekwa njengesithembekile futhi singaqinisekiswa, umsebenzisi cishe uyosicabangela lapho enza isinqumo.
Kungatholakala iziphetho eziningana ezicacile kukho konke lokhu: Imikhiqizo idinga ukuveza imibono yangempelaInani elithile lokubuyekezwa okungekuhle lingamukelwa njengengxenye yeqiniso lebhizinisi uma nje lingakhungathekisi, futhi kubalulekile ukuba nababhali bezincwadi abathembekile kanye nemithombo esebenza njengereferensi kwabanye abasebenzisi.
Kuyini ukuhlaziywa kwemibono edumeleni ledijithali futhi kusebenza kanjani?
Uma sikhuluma ngokuhlaziywa kwemibono, Akukhona nje ukuqoqa imibono ezinkundleni zokuxhumana noma ezinjinini zokuseshakodwa kunalokho ukuhumusha ngokujulile lokho okushiwoyo, ukuthi kushiwo kanjani, nokuthi yimiphi imizwa engemuva kwakho. Umgomo ukuphendula imibuzo ebalulekile: ukuthi ithoni iyonke iyakha, ayilungile, noma ayithathi hlangothi; yiziphi izihloko ezidala ingxoxo nokuzibandakanya okukhulu; yiziphi izinto ezikhathazayo eziphindaphindayo; kanye nokuthi yimaphi amathuba okuthuthukisa noma okukhula angatholakala.
Inqubo yokuhlaziya imibono ejulile ivame ukulandela izigaba eziningana. Okokuqala, ukuqoqwa kwemininingwane, lapho kuhlanganiswa khona izinkulumo ezivela ezinkundleni zokuxhumana, ezitolo zezindaba, kumabhulogi, ezinkundleni zokuxhumana kanye nokubuyekezwa. Bese kuba khona ukuhlukaniswa kokukhulunywa ngakhoBese zihlelwa ngohlobo lomthombo (amaklayenti, abantu abanethonya, abezindaba, abancintisana nabo) kanye nokufaneleka. Okulandelayo, okulandelayo kwenziwa: ukutholwa kwemizwaokuhlanganisa ukubiza umbono ngamunye ngokuthi omuhle, omubi noma ongathathi hlangothi, ngokuvamile uthembele kumamodeli obuhlakani bokwenziwa.
Kodwa-ke, idatha engakaphekwa ayanele. Ukuhlaziywa okujulile kubalulekile. ukuhumusha okungokwesimo lokho kucabangela ukuhlekisa, izincazelo ezimbili, izinkulumo ezivamile, noma ngisho nokusetshenziswa kwama-emoji, into ama-algorithms angayitholi kahle ngaso sonke isikhathi. Ngakho-ke, imikhuba emihle ihlanganisa amathuluzi okuhlaziya azenzakalelayo nokubuyekezwa ngesandla ngabahlaziyi abangochwepheshe, abafaka amaphutha amancane futhi balungise amaphutha esistimu.
Ekugcineni, inqubo iphetha ngokuthi iziphetho ezingasetshenzwa: yiziphi izici zokuxhumana okufanele ziqiniswe, yiziphi izinkinga okufanele zidluliselwe emaqenjini omkhiqizo noma ezinsizakalo zamakhasimende, yimiphi imiyalezo esebenza kahle kakhulu esiteshini ngasinye, kanye nokuthi yiziphi izimpawu zokuqala zenhlekelele yedumela okufanele ziqashwe ngokucophelela ukuze kulindelwe futhi kugwenywe ukucima umlilo ngomzuzu wokugcina.
Amathuluzi okuhlaziya imizwa, amasu, namamodeli
Ngokombono wobuchwepheshe, Ukuhlaziywa kwemibono okuzenzakalelayo kuncike ekufundeni komshini kanye namamodeli okucubungula ulimi lwemveloLezi zinhlelo ziyakwazi ukubuyekeza izinkulungwane noma izigidi zemiyalezo, ukuthola amaphethini amagama ahlobene nemizwa, nokuhlukanisa imibhalo ngokusekelwe ezigabeni zayo ezingafani (ezinhle, ezimbi, ezingathathi hlangothi) noma ngisho nezigaba ezincane njengentukuthelo, ukwaneliseka, ukumangala, ukudumala, njll.
Ezimweni eziningi nazo zihlanganisiwe imithombo yangaphandle efana namawebhusayithi axhunywe kokuthunyelwe kwezokuxhumanaLokhu kuvumela ulwazi olucebile kanye nokuhlanganiswa okungcono kombono ngamunye. Imiphumela yalezi zindlela ingahlanganiswa kusetshenziswa amasu okusebenzisa ikhompyutha athambile, asiza ekuhlanganiseni ukuhlolwa okungafani (isibonelo, ukuhlanganisa imibono yabasebenzisi bokugcina nokuhlolwa kochwepheshe) ukuthola amaphuzu aphelele noma imephu yengozi yodumo.
Kodwa-ke, ochwepheshe abanolwazi kakhulu bagcizelela ukuthi Ubuchwepheshe buyadingeka kodwa abwaneleKubalulekile ukuba nethimba elikwazi ukuhumusha leyo datha ibe yizinqumo eziqondile, libone ukungalingani ezilinganisweni, ukuhlukanisa phakathi kokugxekwa okusemthethweni kanye imikhankaso yolwazi olungesilo iqinisofuthi uphakamise izinyathelo ezicacile zokuthuthukisa ulwazi lomsebenzisi kanye nombono womkhiqizo.
Ekugcineni, inqubo iphetha ngokuthi iziphetho ezingasetshenzwa: yiziphi izici zokuxhumana okufanele ziqiniswe, yiziphi izinkinga okufanele zidluliselwe emaqenjini omkhiqizo noma ezinsizakalo zamakhasimende, yimiphi imiyalezo esebenza kahle kakhulu esiteshini ngasinye, kanye nokuthi yiziphi izimpawu zokuqala zenhlekelele yedumela okufanele ziqashwe ngokucophelela ukuze kulindelwe futhi kugwenywe ukucima umlilo ngomzuzu wokugcina.
Kodwa-ke, ochwepheshe abanolwazi kakhulu baphikelela ngokuthi ubuchwepheshe buyadingeka kodwa abwanele. Kubalulekile ukuba nethimba elikwazi ukuhumusha leyo datha ibe yizinqumo eziqondile, libone ukungalingani ezilinganisweni futhi liphakamise izinyathelo ezicacile, kanye nokutshala imali ku ukuqeqeshwa kanye nemikhuba emihle kakhulu ukuze amathuluzi nezinqubo zinikeze inani langempela.
Izinzuzo zokuhlaziywa kwemibono yezinkampani kanye nemikhiqizo
Uma itshalwe kahle, Ukuhlaziywa kwemibono kuba umsizi webhizinisi oqakathekileOkokuqala, kuvumela ukubonwa ngesikhathi kwezinkinga ezingaba khona zedumela: ukwanda okungazelelwe kwemibono emibi mayelana nesici esithile sesevisi kungabonisa inkinga yobuchwepheshe, ukuxhumana okungekuhle ngezinguquko zentela, noma inkinga yesevisi yamakhasimende okufanele ixazululwe ngokushesha.
Futhi, Kuyasiza ukuqonda ukuthi yini amakhasimende ayibheka njengebalulekile ngempela. Futhi okukhathazayo, ukunikeza ulwazi olubalulekile ukuze kubekwe phambili ukuthuthukiswa. Uma impendulo enhle igxile ekubonakaleni kwe-invoyisi kanye nokusekelwa okusheshayo, kunengqondo ukugcizelela lawo maphuzu ekuxhumaneni. Uma ukugxekwa kukhuluma ngokuphindaphindiwe ngobunzima bezipesheli noma umbhalo omncane, kusobala ukuthi imigomo nemibandela kudingeka yenziwe lula futhi ichazwe ngokucacile.
Ukuhlaziywa kwemibono nakho Kwenza kube lula ukuhlolwa kokusebenza kahle kwemikhankaso yokumaketha kanye nezenzo zokufaka uphawu. Ngokombono womsebenzisi. Esikhundleni sokugxila kuphela ezinkombeni zangaphakathi (ukuchofoza, imibono, ukuguqulwa), ungahlola ukuthi izethameli zisabela kanjani ezingeni lomzwelo, ukuthi yimiphi imiyalezo ethinta kakhulu, nokuthi yikuphi okudala ukwenqatshwa noma ukunganaki.
Ekugcineni, kuthuthukisa ubudlelwano namakhasimende kanye nezithameli Ngokubonisa ukuthi inkampani ilalela ngenkuthalo, iphendula ezinkingeni, futhi ilungisa izinqumo zayo ngokusekelwe empendulweni eku-inthanethi, iqinisa ukwethembana, ikhuthaza abasebenzisi ukuthi banikeze impendulo ebalulekile, futhi iguqula izwi lekhasimende libe umshayeli wokusungula izinto ezintsha kanye nokuthuthukiswa okuqhubekayo emikhiqizweni, izinsizakalo, kanye nezinqubo zangaphakathi.
Njengoba kunikezwe konke okungenhla, kuyaqondakala ukuthi kungani imibono ngezinkampani ze-inthanethi—amanani azo, ikhwalithi yokuxhumana, isevisi yamakhasimende, kanye nokucaca—ibaluleke kakhulu emakethe yaseSpain: labo abafunda ukulalela nokuhlaziya le ngxoxo yedijithali banethuba elingcono kakhulu lokunikeza isevisi abasebenzisi abayilindele futhi bavelele endaweni enokuncintisana okunjalo.
