- UShein usola uTemu ngokwephulwa okukhulu kwamalungelo okushicilela ngokusebenzisa izinkulungwane zezithombe zomkhiqizo
- UTemu uyakuphika ukwephulwa komthetho futhi ugcizelela ukuthi uShein usebenzisa izinkantolo ukuvimba ukuncintisana.
- Ipulatifomu ye-PDD Holdings ifaka icala lokubuyisela isinxephezelo kanye nemikhuba esolwa ngokulwa nokuncintisana nguShein
- Icala eLondon lenezela ekuhlolweni kwemithetho e-UK, e-EU nakwezinye izimakethe ezibalulekile
Impi phakathi kwamapulatifomu emfashini esheshayo uShein noTemu ithathe inguquko ephawulekayo eNkantolo Ephakeme yaseLondon , lapho icala elibucayi kakhulu lomkhakha wezohwebo nge-inthanethi liqale khona ngoMsombuluko. UShein usola imbangi yakhe ngokwephulwa okukhulu kwe-copyright, kuyilapho uTemu ephikisa ngokuthi konke lokhu kuyingxenye yesu lokuvimba imbangi ekhula ngokushesha.
Impi yezomthetho iyingxenye yempi yomhlaba wonke phakathi kwezinkampani ezimbili zaseShayina ezikhula ngokushesha eYurophu nakwezinye izimakethe , enemiphumela engaba khona endleleni amapulatifomu aphatha ngayo izithombe zomkhiqizo, ubudlelwano bawo nabaphakeli, kanye nokuvikelwa kwempahla yobuhlakani ekuthengisweni kwe-inthanethi okungabizi kakhulu.
Izinsolo zokwephulwa kwe-copyright "ngezinga lezimboni"
Ecaleni elifakwe e-United Kingdom, uShein uthi uTemu wathatha izinkulungwane zezithombe ezithathwe yithimba lakhe ukuze akhangise izingubo nezinto epulatifomu yakhe, ngokusho kommangali, ezilingisa imiklamo eyayithengiswa nguShein ekuqaleni.
Le nkampani yemfashini esheshayo ithi lokhu kusetshenziswa kwezithombe ezingagunyaziwe kuwumzamo wangamabomu "wokusizakala" ngedumela likaShein elimisiwe kanye nesikhundla sakhe emakethe yamazwe ngamazwe, ikakhulukazi phakathi kwabathengi baseYurophu abajwayele ukuthenga izingubo nezesekeli ngamanani aphansi kakhulu.
Ummeli kaShein ecaleni, uBenet Brandreth, waze wachaza ukuziphatha okubangelwa uTemu njengokwephulwa kwe-copyright "ngezinga lezimboni ," egcizelela ukuthi lawa kwakungewona amacala azimele, kodwa iphethini ehlelekile yokusebenzisa kabusha okuqukethwe okubonakalayo ukuze kuthuthukiswe ukuthengiswa kwemikhiqizo encintisanayo.
Ngokusho kwamadokhumenti afakwe enkantolo, umongo wempikiswano ugxile ezithombeni ezingaba ngu-2.300 ezithathwe ngabasebenzi bakwaShein , okusolwa ukuthi zisetshenziswe nguTemu ukukhombisa okunikezwayo kwezinto ezifana kakhulu noma ezifana ncamashi nalezo uShein azithengisayo kuwebhusayithi yakhe nakuhlelo lokusebenza.
UBrandreth uphinde waphawula ukuthi uTemu wayenqume ukuyeka ukuzivikela kwakhe okuqondile mayelana nalezo zinsolo ze-copyright, eqhathanisa isimo “nommangalelwa olinde ukubona ukuthi ofakazi bazofika yini, kodwa avume icala.” KuShein, lolu shintsho lwenqubo luqinisa umqondo wokuthi ukwephulwa kwemithetho kwenzeke.
Impendulo kaTemu: ukuqulwa kwecala njengethuluzi lokuvimbela ukuncintisana
UTemu, ophethwe yiqembu le-PDD Holdings , uphika ngokusobala ukuthi wephule ngamabomu ilungelo lobunikazi lembangi yakhe futhi unikeza incazelo ehluke kakhulu yecala. Ngokusho kwesikhulumi, icala eliqalwe nguShein akuyona imizamo yangempela yokuvikela impahla yobuhlakani, kodwa kuyisinyathelo esihleliwe sokuvimbela ukuncintisana engxenyeni ebuswa yingcindezi yentengo kanye nesivinini sezokuthutha.
Abameli bakaTemu bathi icala lenzelwe ukuqinisekisa uShein ithuba lokuncintisana endaweni lapho zombili izinkampani zincintisana khona ngephrofayili efanayo yabathengi: abasebenzisi abafuna imfashini eshibhile kakhulu, izesekeli nezinto zasekhaya, ngokuthunyelwa ngqo okuvela ezimbonini zase-Asia kuya eYurophu, e-United States nakwezinye izimakethe.
Ngokombono kaTemu, isu lezomthetho lomphikisi wakhe lizoba yingxenye yesethi ebanzi yemikhuba okusolwa ukuthi ivimbela ezindabeni zokuncintisana , okuzohlanganisa ukusayina izivumelwano nabaphakeli ezizobavimbela ekusebenzisaneni nezinye izinkundla ngaphansi kwezimo ezijwayelekile.
Le nkampani igcizelela ukuthi izosebenzisana neziphathimandla uma kudingeka, kodwa igcizelela ukuthi ayikwamukeli ukulandisa kokusetshenziswa “kwezimboni” nokuhlelekile kokuqukethwe komuntu wesithathu ngenhloso eyodwa yokukopisha uShein, futhi iveza ukuthi ukuguquguquka kwezentengiselwano ze-inthanethi ezinkulu kungaholela ekuhlanganeni nasekuhlanganeni okumelwe kuhlaziywe ngokwesimo ngasinye.
Isimangalo sikaTemu sokuphikisa: umonakalo, ukuhoxiswa kwemikhiqizo kanye nokuncintisana
Ngaphezu kokuzivikela kwayo ezinsolweni zokwephulwa kwe-copyright, iTemu ifake isimangalo esiphikisayo eNkantolo Ephakeme yaseLondon . Kuyo, ifuna isinxephezelo sezimali ngomonakalo ethi iwutholile ngemuva kokususwa kwezinkulungwane zemikhiqizo ohlwini lwayo lwepulatifomu.
Ngokusho kukaTemu, lokhu kususwa kwenzeke ngenxa yesinqumo senkantolo sangaphambilini esatholwa nguShein , esaphoqa ukumiswa okusheshayo kokufakwa ohlwini kwemikhiqizo eminingi. Ipulatifomu ithi lesi senzo sibe nomthelela oqondile ekuthengisweni kwayo kanye nasekubonweni kwabathengi, njengoba imikhiqizo ethile yanyamalala kukhathalogi.
Ngaphezu kwalokho, inkampani isola uShein ngokwephula umthetho wokuncintisana waseBrithani nowaseYurophu ngokubeka izivumelwano zokukhetha amafektri nabahlinzeki bemfashini esheshayo . Lezi zibopho zesivumelwano, ngokusho kukaTemu, zinamandla alinganiselwe abakhiqizi okunikeza imikhiqizo yabo kwabanye abalamuli noma amapulatifomu, okunciphisa inkululeko yokuzikhethela ochungechungeni lokunikezwa kwempahla.
Le ngxenye yecala, egxile emikhubeni okusolwa ukuthi ayihambisani nokuncintisana, izoxoxwa ngayo enkantolo ehlukile ehlelelwe unyaka ozayo , okungandisa ukungqubuzana phakathi kwalezi zinkampani ezimbili e-United Kingdom, futhi ngokwengeziwe, emakethe yaseYurophu izinyanga eziningi.
Uma ezinye zezinsolo zikaTemu ziqinisekiswa, leli cala lingaba nemiphumela ebalulekile endleleni amapulatifomu amakhulu e-e-commerce aphatha ngayo ubudlelwano bawo besivumelwano nabahlinzeki abathengisa ngobuningi kumakhasimende ase-European Union nase-United Kingdom.
Impi enomthelela womhlaba wonke kanye nokunakwa okukhethekile eYurophu
Icala eLondon lingenye nje yezingxabano eziningana eziqhubekayo phakathi kukaShein noTemu emazweni ahlukahlukene . E-United States, isibonelo, zombili izinkampani ziye zamangalelana ezinkantolo zikahulumeni ngezizathu ezifanayo: imikhankaso yokunyundela okuthiwa iwukusola, izivumelwano ezivimbelayo nabakhiqizi, kanye nokusetshenziswa kabi kokuqukethwe nezithombe.
Ngesikhathi esifanayo, zombili izinkundla zisebenza ngaphansi kokuhlolwa okwandayo kwemithetho evela eziphathimandleni zaseYurophu , ikakhulukazi maqondana nokuphepha komkhiqizo, ukuthengiswa okungenzeka kwezimpahla mbumbulu, kanye nokungafihli lutho kubathengi.
I-Temu, eyangena emakethe yamazwe ngamazwe ngo-2022, ihlaziywa yiKhomishini yaseYurophu njengengxenye yohlaka lokulawula oluhlose ukuvimbela ukusakazwa kwezimpahla ezingekho emthethweni noma ezingaphephile emakethe eyodwa. Le nkampani ithe izosebenzisana nabalawuli futhi ibuyekeze izinqubo zayo uma kutholakala ukungalandeli imithetho.
UShein, ngakolunye uhlangothi, ube ngomunye wamagama ahamba phambili ngemfashini esheshayo futhi ubonise intshisekelo yokuqinisa ukuba khona kwayo eYurophu, okuhlanganisa nemakethe yaseSpain . Le nkampani ibhekane nokugxekwa okuhlobene nokusimama kanye nezimo zokusebenza ochungechungeni lwayo lokuhlinzeka, kanye nokuhlolwa okwandisiwe kwemikhuba yayo yebhizinisi ngokwezinhlelo zayo zokufakwa ohlwini ezimakethe zamasheya zaseYurophu.
Icala laseLondon liyaqhubeka ngesikhathi lapho izinguquko emithethweni yentela e-United States kanye ne-European Union zisongela ukwandisa izindleko zokuthumela amaphakheji amancane, anenani eliphansi avela e-Asia. Ukuqedwa kokukhululwa kwentela ethile, esevele iqaliswe e-US futhi manje ephindaphindwa yi-EU, kungaphoqa zombili izinkundla ukuthi zicabange kabusha amasu azo entengo kanye ne-logistics kumakhasimende aseYurophu.
Ngenxa yalesi simo, impikiswano mayelana nokusetshenziswa kabanzi kwezithombe nemiklamo kaShein kukaTemu idlula kakhulu ingxabano elula phakathi kwemikhiqizo emibili ephikisanayo. Isinqumo eNkantolo Ephakeme yaseLondon sizobhekwa ngabalawuli, abaphakeli, nabathengi , ikakhulukazi eYurophu, lapho la mapulatifomu eseyingxenye ebalulekile yempilo yansuku zonke yezigidi zabasebenzisi abathenga imfashini ngokuchofoza okukodwa.