- I-WhatsApp yethula izikhangiso kuthebhu ye-News Feed, ezikhawulelwe ku-Status and Channels, zigcina izingxoxo namaqembu engenazikhangiso.
- I-Meta ilungiselela imodeli ehlanganisiwe enokubhalisa okukhokhelwayo okungakhethwa okususa izikhangiso futhi kwengeze okwengeziwe kokwenza ngezifiso ngaphandle kokuthinta imisebenzi eyisisekelo.
- Ukukhangisa nokubhalisela kuhlanganiswa nezinye izindlela zokwenza imali njenge-WhatsApp Business, i-API yebhizinisi, iziteshi zokukhokha, kanye ne-WhatsApp Pay emazweni athile.
Phakathi neminyaka, I-WhatsApp ibilokhu iyi-oasis engenazikhangiso. Ezweni ledijithali eligcwele amabhanela, amavidiyo axhasiwe, nezaziso zezentengiselwano, ubuvame ukuvula uhlelo lokusebenza, uxoxe nabangani, ushaye izingcingo, uthumele amanothi ezwi… futhi ungaboni nhlobo izikhangiso. Kodwa lokho kuyashintsha, futhi uma usebenzisa uhlelo lokusebenza nsuku zonke, uzofuna ukukuqonda kangcono lokhu. Ukufika kokukhangisa ku-WhatsApp Futhi kwenzekani?
I-Meta, inkampani ephethe i-WhatsApp, i-Facebook, ne-Instagram, ibilokhu ifuna izindlela zokwenza kanjalo. ukwenza imali ngempela ngohlelo lokusebenza lwemiyalezo ngaphandle kokonakalisa ulwazi lomsebenzisi. Isixazululo abasikhiphayo sihilela ukwethula izikhangiso kuthebhu yezindaba (Isimo kanye neziteshi) futhi, ngesikhathi esifanayo, ukunikeza Ukubhalisela okukhokhelwayo kuyatholakala kulabo abafuna ukuqeda lokho kukhangisa. futhi ufinyelele izici ezengeziwe. Izingxoxo eziyimfihlo azishintshi, kodwa uhlelo lokusebenza lushintshashintsha.
Kungani i-WhatsApp manje ifuna ukukhangisa?
Ukunyakaza akuyona into ezenzakalelayo noma ukuhlolwa okulula nokungajwayelekile.Ezingxenyeni zakamuva nje, iMeta ithole amashumi ezigidigidi zamaRandi emalini engenayo yokukhangisa, ikakhulukazi ngenxa ye-Facebook ne-Instagram, kuyilapho i-WhatsApp isalokhu "iyigugu" elinabasebenzisi abangaphezu kwezigidigidi ezimbili, kodwa ngenzuzo eqondile ephansi kakhulu.
Sekuyisikhathi eside manje, inkampani ibilokhu ihlola izindlela zokwenza yenza imali ku-WhatsApp ngaphandle kokuthinta izingxoxo ezibethelweOkokuqala nge-WhatsApp Business kanye ne-API yebhizinisi, bese kuba nezinkokhelo ezihlanganisiwe kwamanye amazwe (i-WhatsApp Pay), futhi muva nje, ngezigaba zokuhlola zezikhangiso ku-Status kanye nohlu lweziteshi. Lezi zivivinyo zaqala maphakathi nonyaka odlule futhi, njengoba bekulindelekile, Zabangela ukugxekwa kanye nokwenqatshwa okuthile phakathi kwabasebenzisi abaningi abangafuni ukubona noma yikuphi ukukhangisa ngaphakathi kohlelo lokusebenza.
Okwamanje, i-WhatsApp ibhekane nesimo sokulawula esinzima kakhulu, ikakhulukazi eYurophu, lapho iziphathimandla zifuna khona ezinye izindlela zokusebenzisa imodeli ngokusekelwe kuphela ekukhangiseni nasekulandeleleniLokhu kuye kwashukumisela iMeta ukuthi ihlole indlela ehlanganisiwe: ukuqhubeka nokukhombisa izikhangiso kulabo abangakhokhi, kodwa ukuvula umnyango wenguqulo engenazikhangiso ngemali yanyanga zonke.
Konke lokhu kuhambisana nomkhuba ocacile kulo mkhakha: Uma ungakhokhi ngemali, ukhokha ngokunaka kwakho.Futhi manje i-WhatsApp isikisela ukuthi ungakhetha ukuthi iyiphi kulezi zinketho ezimbili ekufanele kakhulu.
Lapho kuvela khona izikhangiso: Izifundazwe kanye neziteshi ezihlolisiswayo
Isihluthulelo sokuqonda lolu shintsho ukwazi uzobona kuphi ngempela isikhangiso?I-WhatsApp ikusho ngokuphindaphindiwe ukuthi ngeke ifake izikhangiso ezingxoxweni noma emaqenjini angasese. Ukugxila kusethebhu yezindaba (ebizwa nangokuthi Izibuyekezo, kuye ngenguqulo), lapho kutholakala khona Isimo kanye neziteshi.
En los States —lezo zindaba zamahora angu-24 abaningi abazisebenzisayo ukwabelana ngezithombe, amavidiyo, noma imibhalo emifushane—, izikhangiso zisebenza ngendlela efanayo nezindaba ze-Instagram: Okuqukethwe okuxhasiwe kufakwe phakathi kwezibuyekezo zesimo soxhumana nabo.Lokhu okuthunyelwe okuqondile okunesithombe noma ividiyo efinyelela kumasekhondi angu-30 kanye nenkinobho yokubiza isenzo njengokuthi "Xoxa," "Thenga," noma "Funda Okwengeziwe." Kuhlukaniswa kokuthunyelwe okuvamile ngokubonisa ngokusobala ukuthi kungokuqukethwe okuxhasiwe.
En los IziteshiKulezi zindawo ezisebenzisa indlela eyodwa lapho iziteshi zemidiya, amabhrendi, abadali, noma izikhungo zithumela imiyalezo kubalandeli bazo, ukukhangisa kufika ngendlela ehlukile. Ku-discovery directory uzobona Iziteshi ezivelele nezinconywayoFuthi ngaphakathi kwalolo hlu, ezinye zizovela "njengezixhasiwe," okungukuthi, Bakhokhele ukuze babonakale futhi bazibeke esicongweni.Empeleni, uhlelo lokubeka indawo olukhokhelwayo ngaphakathi kwe-WhatsApp uqobo.
Okubalulekile: Izingxoxo zakho, amaqembu, kanye nezingcingo zakho zihlala zingenazikhangiso.Isu le-Meta lihilela ukugxila kwezentengiselwano ezindaweni "zokuxhumana nabantu" kanye nokusetshenziswa kokuqukethwe, ngaphandle kokungcolisa imiyalezo eqondile, okuyinhliziyo yohlelo lokusebenza kanye nomugqa obomvu abangahlosile ukuwudlula okwamanje.
Ukuze kuncishiswe ukusola, i-WhatsApp igcizelela ukuthi Ukuhlukaniswa kwalezi zikhangiso kwenziwa ngedatha elinganiselwe.Izwe, ulimi lwedivayisi, umsebenzi ku-Status and Channels, ukusebenzisana nezikhangiso zangaphambilini, futhi, uma uxhumanisa i-akhawunti ne-Meta Account Center yakho, ezinye izintandokazi zokukhangisa zitholwe ku-Facebook naku-Instagram. Imilayezo, izingcingo, namaqembu zivikelwe ukubethela kusukela ekuqaleni kuze kube sekupheleni. Azisetshenziswa ukwenza kube ngokwakho ukukhangisa.
Okubhaliselwe okukhokhelwayo: khokha ukuze ungaboni izikhangiso (nokuningi)
Kanye nokufika kwezimemezelo, kutholakale uchungechunge lwezinhlamvu zombhalo kukhodi yezinguqulo ze-beta ze-WhatsApp ezikhomba ku- uhlelo lokubhalisa lwanyanga zonke lokuqeda ukukhangisa Ku-States and Channels, kukhona ukukhulunywa ngokubuyekeza okubhaliselwe, okunikezwayo kokugwema ukukhanselwa, kanye nokuphathwa kwensizakalo ngaphakathi kohlelo lokusebenza uqobo.
Ukuvuza kubonisa amanani abonisa ukuthi Zisukela cishe ku-$1 kuya ku-€4 ngenyangaKuye ngesifunda kanye nohlobo lwe-akhawunti, izimali zingase zihluke, yize ezinye izibalo ziphakamisa ukuthi zingaba izimali zokugcina (izaphulelo ezikhethekile lapho umsebenzisi ezama ukukhansela okubhalisele). Akukho lutho oluqinisekile kuze kube yilapho i-Meta ikumemezela ngokusemthethweni, kodwa iphethini ihambisana nalokho i-Facebook ne-Instagram esezikwenzile kakade kubasebenzisi baseYurophu.
Lolu hlelo lokukhokha, abaningi asebelubiza ngokuthi "I-WhatsApp premium"Ngeke kususe izikhangiso kuphela. I-Meta nayo iyayihlola. iphakheji yezinzuzo ezengeziwe igxile ekwenzeni kube ngokwakho kanye nezinto ezincane ezingeziwe ezilula: izitika ezikhethekile, izingqikithi ezibukwayo ezahlukene, ikhono lokunamathisela izingxoxo ezingaphezu kwezintathu phezulu, ukushintsha isithonjana sohlelo lokusebenza kanye nokukhetha amathoni wezaziso ezithile zezingxoxo ezithile.
Umbono ucacile: ukugcina imisebenzi eyisisekelo yemiyalezo ingasebenzi futhi imahhala —izingxoxo, amaqembu, izingcingo, izingcingo zevidiyo— futhi bhukha okubhaliselwe konke okuhlobene nokususa izikhangiso ku-News Feed kanye nokuhlangenwe nakho okuthuthukisiwe nokungenziwa ngezifiso. Labo abangakhokhi bazoqhubeka nokusebenzisa i-WhatsApp njengenjwayelo, kodwa bazobona izikhangiso ku-Status kanye ne-Channels.
EYurophu nase-United Kingdom, lapho ingcindezi yokulawula inkulu khona, Ukubhalisela okungenazikhangiso sekubonakala sengathi kuyisidingo esisemthethweni Ukuze kuhambisane ne-GDPR kanye nezinqumo zegunya lokuvikela idatha, bekungeke kumangaze uma lezi zimakethe beziphakathi kwezokuqala ukuthola inguqulo ekhokhelwayo, noma ngabe ukukhangisa komhlaba wonke kuthatha isikhathi eside ukusabalala lapho.
Yiziphi ezinye izindlela zokwenza imali ezikhuthazwa yi-WhatsApp?
Ngaphandle kwezikhangiso zakudala kanye nenketho yokubhalisela ukukhetha ukuphuma, i-WhatsApp iyakha uhlelo lwemali engenayo olubanzi kakhulu uhlelo lokusebenza, ikakhulukazi oluqondiswe kumabhizinisi, abadali kanye nezinkokhelo.
Ngakolunye uhlangothi, abaphathi bezinye iziteshi bangakwazi Sebenzisa okubhalisele okukhokhelwayo ukuze unikeze okuqukethwe okukhethekile kubalandeli bayo. Isebenza njengesendlalelo se-premium ngaphakathi kweSiteshi uqobo: okuqukethwe okuyisisekelo kuhlala kumahhala, kodwa kunezingosi ezigcinelwe labo abakhetha ukukhokha imali yanyanga zonke. Kuyimodeli efana ne-Patreon noma okubhaliselwe kokuqukethwe kwamanye amanethiwekhi, okuhlanganiswe kuphela ku-WhatsApp.
Ngakolunye uhlangothi, i-WhatsApp Business API isibe insika eyisisekelo yebhizinisi le-Meta B2BIzinkampani zikhokhela ingxoxo ngayinye eqalwe ezigabeni ezithile (imiyalezo yokumaketha, izaziso, njll.), kanti amanani avame ukusuka kumasenti ambalwa ngomyalezo ngamunye kuya kokunye okuthe xaxa kuye ngezwe kanye nohlobo lomyalezo. Lokhu kungaphezu kwezindleko zokusebenzisa amapulatifomu okuxhumana (ama-CRM, amathuluzi okuzenzakalelayo, amabhokisi okungenayo e-multi-agent, ama-chatbot, njll.).
Ezimakethe eziningana ezifana I-India, iBrazil noma iSingaporeI-Meta nayo iphokophela ngamandla I-WhatsApp PayUhlelo lwayo lokukhokha olungaphakathi nohlelo lokusebenza luvumela abasebenzisi ukuthumela imali koxhumana nabo noma ukukhokha amabhizinisi ngqo kusuka engxoxweni, futhi selusungulwe njengendlela yokwenza imali engaqondile, enamakhomishini nezivumelwano namabhange kanye nabahlinzeki bezinsizakalo zokukhokha.
Ukuhlanganiswa kwalezi zinto kudweba isithombe lapho I-WhatsApp ayiseyona nje isevisi yokuthumela imiyalezo yamahhalakodwa ipulatifomu yezentengiselwano enokukhangisa, okubhaliselwe, izinkokhelo namathuluzi ochwepheshe ezinkampanini ezifuna ukuyisebenzisa njengesiteshi sokuthengisa nesevisi yamakhasimende.
Kusho ukuthini konke lokhu kumsebenzisi ojwayelekile?
Njengoba kunezinguquko eziningi kangaka kanye nezihloko eziningi ezithusayo, kulula ngabantu ukuzibuza ukuthi I-WhatsApp izoba yisevisi ekhokhelwayo, kungakhathaliseki ukuthi kwenzekani. noma ukuthi bazoqala yini ukukhokhisa imisebenzi eyisisekelo njengokudala amaqembu. Njengamanje, ngolwazi olutholakalayo, leso simo asisekho etafuleni.
Amaqembu ayaqhubeka nokuba isici samahhala ngokupheleleAkukho mingcele yokusetshenziswa noma izikhangiso ezingxoxweni, futhi akukho sitatimende esisemthethweni esibonisa ukuthi lokho kuzoshintsha. Amahemuhemu mayelana nenkokhelo ecatshangelwayo yokusebenzisa amaqembu avela ekuchazeni kabi izinkomba zokubhaliselwe okukhokhelwayo kuma-beta, empeleni okuthinta ukukhangisa ku-Status and Channels, hhayi imiyalezo eyisisekelo.
Okuzobonwa ngumsebenzisi ojwayelekile ukuthi, lapho ungena kuthebhu ethi Yini Entsha, Uzothola izikhangiso phakathi kwezimo zoxhumana nabo kanye nohlu lwezinkomba zeziteshiAbanye ngeke bakhathazeke kakhulu, abanye bazokubona njengento ephazamisayo, futhi kuzoba nalabo abacabanga ngempela ukukhokha ukuze bangababoni, ikakhulukazi uma besebenzisa leyo ngxenye yohlelo lokusebenza kakhulu.
Kulabo abakhathazekile ngobumfihlo, i-Meta iphinde yagcizelela lokho Ngeke sabelane ngenombolo yakho yocingo nabakhangisi. Futhi ngeke isebenzise okuqukethwe kwezingxoxo zakho ukwenza izikhangiso zibe ngezakho. Lokho ekusebenzisayo amasignali ahlanganisiwe: ulimi, indawo elinganiselwe, ubudala obulinganiselwe, iziteshi ezilandelwayo, ukusebenzisana nokukhangisa kwangaphambilini, futhi, uma uvuma, izintandokazi zakho zezikhangiso kwamanye amapulatifomu ngaphakathi kweqembu.
Endabeni yaseYurophu, ukutholakala kwezici zokukhangisa ezigcwele kuyabambezeleka ngoba I-Meta ixoxisana neziphathimandla ukuqinisekisa ukuthi imodeli iyahambisana ne-GDPRKonke kukhomba ukuthi ukwethulwa okukhulu e-European Union kuzohlehliswa emuva ku-2026, kanti okubhaliselwe okungenazikhangiso kuyinto ebalulekile ukuhlangabezana nezimfuneko zemvume nokuhlinzeka ngezinye izindlela zokufaka amaphrofayili okukhangisa.
Umthelela emabhizinisini kanye nemikhiqizo: isiteshi esisha sokukhangisa ngaphakathi kwe-WhatsApp
Kumabhizinisi asevele esebenzisa i-WhatsApp njengesiteshi sesevisi yamakhasimende noma sokuthengisa, ukufika kwezikhangiso ku-Status and Channels kusho vula umnyango omusha wokuthengwa kwamakhasimendeAkukhona ukuthi ukukhangisa "ku-WhatsApp" kwakungenakwenzeka ngaphambili (isibonelo, ngezikhangiso ku-Instagram ezivula ingxoxo), kodwa manje uhlelo lokusebenza ngokwalo seluba yindawo yokubonisa izikhangiso zomdabu.
Okubizwa ngokuthi Izikhangiso ze-WhatsApp ziphathwa kusukela kulokho Umphathi Wezikhangiso ze-Meta Leli thuluzi lisetshenziselwa i-Facebook ne-Instagram. Imikhankaso yenziwa ngezinhloso ezifana neMilayezo noma iTrafikhi, izethameli zichazwa (ngezwe, ulimi, izintshisekelo, njll.), ubuciko bulayishwa ngefomethi eqondile, futhi izindawo ezihambisanayo ngaphakathi kwe-WhatsApp (Isimo noma Iziteshi) ziyakhethwa. Uma umsebenzisi ethinta isikhangiso, ingxoxo nenkampani iyavuleka noma iqondiswe kuwebhusayithi, kuye ngokucushwa.
Izindleko zalezi zikhangiso zilandela imodeli ye Indali ejwayelekile ye-MetaNgakho-ke, intengo yangempela izoncika ekuncintisaneni kwezilaleli, ikhwalithi yesikhangiso (i-CTR, ukuzibandakanya, ukufaneleka), kanye nokuqondiswa. Uma usebenzisa i-WhatsApp Business API, kufanele futhi wengeze imali yengxoxo ngayinye ekhokhiswa amabhizinisi yi-Meta ngeseshini ngayinye yemiyalezo emisiwe.
Inzuzo enkulu yemikhiqizo ukuthi Bangaxhumanisa ukuchayeka ekukhangiseni nengxoxo eqondile ngokuchofoza okukodwa. Esikhundleni sokuthumela abantu ekhasini lokufika elibandayo, bangaqala ingxoxo lapho i-ejenti yomuntu noma i-chatbot ye-AI iphendula imibuzo, ivala ukuthengisa, noma ithwebula idatha ngendlela eyenzelwe wena kakhulu.
Kodwa-ke, njenganoma yisiphi isiteshi esisha sokukhangisa, kunezinselele: ukuhlukaniswa kwezindawo akunembile kangako kunaku-Facebook noma ku-Instagram, isikhathi sokunaka somsebenzisi sinqunyelwe, futhi Ukusebenzisa ngokweqile okuqukethwe okudalwe ngendlela engathuthukiswanga kahle kungenza izifundazwe zibe umkhosi wogaxekileIsincomo semikhiqizo ukuthi ivumelanise umlayezo nefomethi: okudala, okusheshayo, okubonakalayo, okunesimemo esicacile sokwenza okuthile futhi ngaphandle kokuzwakala njengesikhangiso esinolaka sango-2000.
Ukutholakala ngezwe kanye neshejuli elinganiselwe
Ukuqaliswa kokukhangisa ku-WhatsApp kanye nezinketho zokubhalisa Akwenzeki ngesikhathi esisodwa emhlabeni jikeleleI-Meta ithuthuka ngezigaba, iqala ngezimakethe lapho ukusetshenziswa kwe-WhatsApp kukhulu khona futhi imithethonqubo ingabi nemingcele eminingi njengase-European Union.
Njengamanje, izikhangiso ze-State neze-Channel sezivele zisebenza noma zisesigabeni esithuthukile kakhulu sokusetshenziswa ku amazwe afana ne-India, iBrazil, iMexico, i-Indonesia noma i-United StatesLezi yizimakethe eziza kuqala kokubili ngokwenani labasebenzisi kanye nekhono lokukhangisa, futhi zisebenza njengelabhorethri yokuthuthukisa ulwazi ngaphambi kokufinyelela ezifundeni ezilawulwa kakhulu.
Kwamanye amazwe aseLatin America naseSpain, ukutholakala kuyatholakala enkambisweni yokwandiswaNjengoba kunezivivinyo ezilawulwayo futhi kungekho izinsuku zomphakathi eziqondile, konke kubonisa ukuthi izindawo eziningi zizongezwa ohlwini lwezimakethe ezinezikhangiso ze-WhatsApp ezisebenza ngokugcwele ezinyangeni ezizayo.
Ku-European Union iyonke kanye nase-United Kingdom, umkhathi uqhele kakhulu, nxazonke ukuqaliswa okubanzi kulo lonke u-2026Lokhu kuncike ezingxoxweni phakathi kwe-Meta kanye negunya lokuvikela idatha lase-Ireland, elisebenza njengomlawuli oyinhloko wenkampani e-EU. Lapha, imodeli ehlanganisiwe yezikhangiso kanye nokubhalisela okukhokhelwayo ngaphandle kokukhangisa kuzobaluleka kakhulu ekudlulisweni kwesihlungi se-GDPR.
Okwamanje, yize ukukhangisa kwasendaweni ku-States and Channels kungase kwephuze ukufika kwamanye amazwe, Amabhizinisi manje angasebenzisa i-WhatsApp Business, i-API, kanye nokuhlanganiswa nama-CRM. ukusebenza isiteshi ngendlela yemvelo, ngaphandle kokulinda izikhangiso zangaphakathi.
Ngazo zonke lezi zinguquko, i-WhatsApp ingena esigabeni lapho Akusekho "uhlelo lokusebenza lokuthumela imiyalezo yamahhala" nhlobo ukuguqula kube yipulatifomu enezingqimba eziningi: abasebenzisi abahlala kunguqulo yamahhala enezikhangiso nezici eziyisisekelo, abasebenzisi abazokhetha ukukhokha ukuze basule ithebhu ethi Yini Entsha futhi bathole ukwenza ngokwezifiso, izinkampani ezizotshala imali ekukhangiseni nasekusebenziseni amathuluzi okuzenzakalelayo, kanye nabadali abazozama inhlanhla yabo ngeziteshi ezikhokhelwayo nokuqukethwe okukhethekile. Inselele kuzoba ukugcina ibhalansi ukuze ulwazi lomsebenzisi luhlale lukhululekile futhi lungabi nje enye imakethe egcwele.
