- Agreement between the Spanish Chamber of Commerce and TikTok to strengthen the digital skills of entrepreneurs in the Impulsa Startup program.
- Integration of startups into the SOAR program, with advanced training in TikTok Shop, digital marketing and e-commerce.
- Complete two-phase creation and acceleration itinerary, co-financed by the European Social Fund Plus and deployed by 38 Chambers.
- Intensive 35,5-hour training, mainly online, with personalized mentoring and a practical approach to accelerate project growth.
La The Spanish Chamber of Commerce and TikTok have signed a collaboration agreement Aimed at strengthening the digital skills of entrepreneurs and startup founders participating in the Impulsa Startup program, the agreement opens the door to specialized training at TikTok Shop, with a focus on accelerating the growth of technology-based business projects nationwide.
With this alliance, the camera network and the TikTok platform They aim to facilitate startups' access to e-commerce and social media marketing, areas that have become key drivers for competing in today's digital economy. The initiative seeks to translate training into concrete results: increased sales, greater visibility, and business models better adapted to new market dynamics.
An agreement to bring TikTok Shop closer to the entrepreneurial ecosystem
At the heart of the agreement is the incorporation of entrepreneurs from Promotes Startup Program to the SOAR training itinerary (Support Our Artisans and Retailers) from TikTok. This program is designed to help small businesses, shops, and startups learn how to strategically use the platform's tools, with a focus on TikTok Shop, the e-commerce solution integrated into the social network itself.
Thanks to this agreement, Participants will have access to comprehensive training in digital skillsSocial media marketing and e-commerce, designed to help startups begin operating or strengthen their presence on TikTok Shop. TikTok commits to reserving at least five places specifically for startups from Impulsa Startup, with the option to increase that number if demand from entrepreneurs grows.
The social network presents this agreement as a way for emerging businesses to learn how to take advantage of it. product discovery within the platform itselfintegrating content, community, and online store into a single environment. For companies already selling online, it represents an opportunity to diversify channels; for those just starting out, it can be the first step toward professionalizing their digital strategy.
From an institutional perspective, The agreement reinforces the role of the Spanish Chamber of Commerce as a partner to the entrepreneurial sector., connecting its territorial network and business support experience with the global reach and technological solutions of a large digital platform.
In this context, collaboration is configured as a formula for public-private partnership in which a leading institution in the Spanish business world and a big tech company pool resources to facilitate the adoption of high-impact digital skills.
SOAR Training: 35,5 hours of intensive and applied learning
One of the pillars of the agreement is the advanced training that the selected startups will receive through the SOAR programThis program will be delivered primarily online by ISDI's Impact for Accelerator business school, combining theoretical classes, practical exercises, and individualized mentoring sessions.
The program includes a total of 35,5 hours of intensive training, structured to cover everything from the fundamentals of marketing on TikTok to setting up a store on TikTok Shop, creating conversion-oriented content, and optimizing campaigns to maximize results.
Each participating startup will work with e-commerce and digital marketing specialists to define a concrete action planadapted to the reality of their project. The idea is that attendees don't just receive theoretical information, but leave with a viable roadmap to apply in their daily work.
This approach aims to reduce the usual gap between training and practice: The lessons learned are immediately applied to one's own businessallowing testing, adjusting, and measuring results in real time within the TikTok ecosystem.
Furthermore, participation in SOAR offers the possibility of generate connections with other entrepreneurs and professionals in the digital sectorThis adds a layer of networking and collaboration that can be especially valuable for startups in early stages of growth.
Joint strategy to boost Impulsa Startup
The agreement is part of the Impulsa Startup program, launched by the Spanish Chamber of Commerce in 2024 and co-financed by the European Social Fund Plus. This program offers a comprehensive pathway for the creation and acceleration of technology-based startups, leveraging the extensive network of chambers of commerce throughout the country.
Impulsa Startup is structured in two main phases that cover everything from the conception of the idea to the scaling of the project:
- Phase 1 – Create and Grow: focused on entrepreneurs who have a business idea with scalable potential and need support to transform it into a solid project, with a defined model and initial validations.
- Phase 2 – Takeoff: aimed at startups that already have a minimum viable product (MVP) or a functional prototype and are looking to accelerate their growth, open up the market and gain traction.
Throughout these phases, The network of Chambers of Commerce offers training, expert advice and personalized support in all stages of the process: from the initial conceptualization, through the incorporation of the company, to the search for financing and the presentation to potential investors.
In 2026, the program includes the participation of 38 Chambers of Commerce throughout SpainThis allows entrepreneurs from different autonomous communities to access the same resources, regardless of their geographical location.
The addition of TikTok and its SOAR program adds a Additional line of specific training in digital skills and e-commerce, complementing the existing Impulsa Startup offering and reinforcing those areas that are most critical to business competitiveness today.
Benefits for entrepreneurs and startups in Spain
For entrepreneurs who are part of Impulsa Startup, this agreement means access to tools, knowledge and specific methodologies for selling and positioning in digital environmentsTikTok Shop presents itself as an additional channel for marketing products and services, especially attractive for brands that focus on the audiovisual format and online communities.
The combination of the chamber's experience in entrepreneurship with TikTok's know-how in community building, content creation, and social selling It can be especially useful for projects seeking to differentiate themselves in highly competitive markets or that aspire to internationalize through digital channels.
In addition, personalized mentoring and specialist support help founders Identify which type of strategy best fits your business modelavoiding an excessively costly trial-and-error approach in terms of time and resources.
From an ecosystem perspective, the Spanish Chamber of Commerce-TikTok collaboration fits into a broader trend in Europe, where alliances between public institutions, business organizations and large technology platforms They are being used to boost the digitization of SMEs and startups.
In the specific case of Spain, this initiative complements other programs supporting digital transformation and innovative entrepreneurship, bolstering an environment in which Digital skills are no longer just an add-on to become a central element of any business project that aspires to grow.
A boost to the digital economy and the business sector
Representatives from both entities have emphasized the scope of this agreement. From TikTok, Ana Abade, Senior Manager of Institutional Relations, has emphasized the need to provide Spanish entrepreneurs with tools and knowledge that will allow them to operate smoothly in the digital economy, while generating new opportunities for local economic development.
On behalf of the Spanish Chamber of Commerce, María Tosca, Director of Employment, Training and EntrepreneurshipIt highlights that Impulsa Startup already offered a complete support itinerary throughout the startup lifecycle, and that the integration of the SOAR program "enriches the value proposition" with an additional layer of advanced training in e-commerce and digital skills.
Both visions converge on the same idea: Strengthen the Spanish entrepreneurial ecosystem through applicable training, close support, and access to next-generation sales channelsIn this way, the agreement not only impacts the selected startups, but also contributes to consolidating a more digitized business culture.
The practical design of the SOAR program, intended to transform learning into real capabilities, addresses one of the most frequently cited shortcomings by entrepreneurs themselves: the difficulty in translating traditional training into concrete actions that impact revenue, visibility, and customer loyalty.
In light of its constituent elements, the agreement between the Spanish Chamber of Commerce and TikTok is configured as another piece in the machine that is driving the digital transformation of the entrepreneurial fabricBy connecting the chamber network with a global platform like TikTok and its TikTok Shop solution, an additional window opens up for Spanish startups to test new sales formats, strengthen their online presence and gain competitiveness, supported by a combination of training, mentoring and institutional support.