- Sony is seeking a senior director to lead a new multiplatform expansion strategy for PlayStation Studios.
- The intention is to bring PlayStation's own titles to platforms such as Xbox, Nintendo, Steam, the Epic Games Store, and mobile devices.
- This move would reflect a new phase, moving the brand away from traditional exclusives and prioritizing audience and revenue growth.
- While the exact scope is still unconfirmed, Helldivers II has already been announced for Xbox and other titles for Switch.
The video game sector is undergoing a period of major transformation. In recent times, we have seen major players in the industry, including Playstation Studios, are rethinking strategies to adapt to market changes. Now, the possibility of exclusive games becoming a rarity is gaining momentum with new moves from Sony itself.
A recently published job posting has revealed the Japanese company's intention to take a step further in the marketing of its franchises. The objective is clear: that PlayStation Studios titles are no longer limited to the PlayStation ecosystem, exploring launch opportunities on other digital platforms, including competing consoles and mobile devices.
PlayStation Studios' commitment to the multiplatform model
In the aforementioned offer, Sony seeks to incorporate a Senior Director of Multiplatform and Account Management, responsible for leading a global commercial strategy for its games. This responsibility aims to boost the presence of the titles of PlayStation Studios on systems like Xbox, Nintendo Switch, Steam, Epic Games Store, and mobile, something that until recently seemed unthinkable for the brand.
The functions of the position specify the following: profitability optimization of releases outside of PlayStation hardware, as well as coordinating across teams and designing marketing campaigns aimed at new audiences. The applicant must have significant industry experience, team leadership, and a strategic vision to expand the reach of their franchises.
This new step arises in the context of an industry where the multiplatform model is consolidated as a dominant trend. Companies like Microsoft have put an end to the era of strict exclusives, and Sony seems poised to follow suit, as it has already done with some PC releases and the first announcements of moves to other consoles.
For now, it's not entirely clear whether Sony's plan will include all games or just select titles, perhaps prioritizing those already established on PlayStation or those focused on games as a service. However, the recent arrival of proposals such as Helldivers II on Xbox Series and launching LEGO Horizon Adventures on Switch They point out that change is already underway.
The offer also details a competitive salary for the future leader of this mission, which ranges between $246.000 and $369.000 annually, and proposes a flexible, even remote, work format with the possibility of travel to strengthen agreements and international presence.
The end of exclusivity as we know it
The opening of PlayStation Studios to rival platforms is a historic milestone. For the first time, iconic series such as God of War, Horizon or The Last of Us may reach systems other than PlayStation, although probably after an initial period of exclusivity on Sony consoles, as has been seen with the transition of some titles to PC.
This strategy responds, according to analysts, to the increase in blockbuster development costs (AAA) and the need to seek new sources of revenue in an increasingly global and competitive market. The idea is to launch titles first on PlayStation and, after a period of one or two years, open them up to Xbox, Nintendo, and other platforms, with possible exceptions with simultaneous releases.
However, the announcement doesn't include a definitive schedule or confirm which franchises will follow this model. The mystery remains as to whether the philosophy will affect both already released games and upcoming releases. There are doubts about whether all releases or only certain multiplayer and family titles will be exclusive.
What is clear is that, after years of resistance, Sony abandons immobility and bets on global expansion of their games, positioning themselves to capture new audiences and strengthen their position in the sector. Microsoft's example and the success of its titles on PlayStation consoles—as seen with Forza Horizon 5—have accelerated this process, demonstrating that the rivalry between platforms is transforming into a race for the widest possible distribution.
So far, Nintendo has maintained a more traditional stance, resisting sharing its flagship franchises like Mario and Zelda outside of its ecosystem, but this trend could change as the market evolves.
Many fans wonder if in the near future they will be able to enjoy iconic characters from PlayStation Studios on any system, which could mark a turning point for video game distribution and the role of exclusives in the industry.
